Jessica, Jessica (2020) Penerapan Promotion Mix pada Toko Batam Sejahtera. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Kerja praktek ini bertujuan untuk membantu meningkatkan penjualan sebesar 15% dibandingkan dengan tahun lalu pada Toko Batam Sejahtera. Membantu meningkatkan tambahan pelanggan baru sebanyak 10 pelanggan per bulan dan menjaga loyalitas pelanggan lama. Metode yang digunakan dalam penyusunan laporan kerja praktek ini melalui wawancara dan observasi. Kerja praktek ini menghasilkan sistem bauran promosi berupa iklan, penjualan langsung, promosi penjualan dan penjualan personal. Sistem bauran promosi ini dapat membantu perusahaan meningkatkan penjualan dan pemasaran. Hasil implementasi perancangan sistem bauran promosi berupa pembuatan spanduk, membuat akun sosial media di facebook untuk melakukan promosi serta memasarkan produk dan pembuatan kartu loyalty. Kartu loyalty dirancang dengan memberikan potongan diskon bagi pelanggan yang berbelanja Rp 2.000.000 dalam satu kali transaksi. ********************************************************************** This practical work aims to increase sales by 15% compared to last year at the Batam Sejahtera Store, increase additional new customers by 10 cuustomers per month and maintain old customer loyalty. The method used in the preparation of this practical work report is interviews and observations. This practical work produces a promotional mix system in the form of advertising, direct marketing, sales promotion, and personal sales. This promotional mix system can help companies increase sales and marketing. The results of the implementation of the design of the promotional mix system are making banners, creating social media accounts on facebook to conduct promotions and products marketing and making loyalty cards. Loyalty cards are designed by giving discounts to customers who spent Rp 2.000.000 in one transaction.
| Item Type: | Monograph (Project Report) |
|---|---|
| Additional Information: | Similarity: 24 |
| Uncontrolled Keywords: | promotion mix , advertising , direct marketing , sales promotion , personal sales |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Management |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 05 May 2020 05:07 |
| Last Modified: | 05 May 2020 05:09 |
| URI: | http://repository.uib.ac.id/id/eprint/3105 |
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