Analisis Strategi Promotion Mix di CV Idola Jaya

Triyanti, Agnes (2020) Analisis Strategi Promotion Mix di CV Idola Jaya. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Dalam pembuatan laporan kerja praktek, penulis melakukan analisis strategi promotion mix di CV Idola Jaya yaitu usaha yang bergerak dalam bidang taylor. Dimana, penulis bertujuan untuk memperbaiki sistem promosi yang lama menjadi lebih baik. Hasil analisis penulis akan diterapkan pada CV Idola jaya untuk membantu meningkatkan pemasaran dan pendapatan pada usahanya. Banyaknya pesaing membuat CV Idola Jaya perlu menarik perhatian lebih terhadap konsumen melalui promosi yang berbeda. Dilakasanakan kegiatan laporan kerja praktek ini berawal dari September 2019 sampai Desember 2019. Metode awal yang digunakan dalam pelaksanaan kerja praktek ini adalah melakukan observasi ke tempat kerja praktek dan melakukan wawancara kepada pemilik usaha untuk pengumpulan data. Setelah data sudah terkumpul, penulis melakukan perancangan dan implementasi. Sistem promotion mix yang diterapkan merupakan advertising, direct marketing, sales promotion dengan hasil implementasi yang memberikan pengaruh dalam peningkatan penjualan dan konsumen baru. ********************************************************************** In creating this report, the writer has analyzed promotion mix strategy used by CV Idola Jaya – which operated in tailoring industry. This report is made with an objective to improve the promotion system used by CV Idola Jaya. The result of this report will be implemented by CV Idola Jaya to help them increase their marketing ability and also their income for the business. The presence of many competitors create a condition in which CV Idola Jaya has to attract the attention of their consumers by using different promotions. This report is made since September 2019 till December 2019. The first step in the making of this report is by visiting then obeserving CV Idola Jaya and also interviewing the owner of the business for data collection purpose. After data are collected, the writer plans and implements the new system. The promotion mix system implemented are advertising, direct marketing, and sales promotion. The implementation of the stated system gives positive effects on both sales and new consumers.

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