Sem, Jack (2020) Implementasi Inovasi Place dan Promotion pada PT. Smartlink Inovasi Teknologi. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Penulis melaksanakan kerja praktek pada PT. Smartlink Inovasi Teknologi, usaha ini bergerak dibidang Supplier dan Ekspor&Impor Peralatan Elektronik. Kerja praktek ini bertujuan untuk membantu PT. Smartlink Inovasi Teknologi dalam menganalisa kendala dan masalah yang dialami pada perusahaan tersebut, serta membantu mempromosikan produk perusahaan tersebut dengan cara menerapkan Inovasi Place dan Promotion. Penulis melaksanakan kerja praktek yang berhubungan dengan Inovasi Place dan Promotion yang dilaksanakan pada 02 September – 26 Desember 2019. Metode yang diterapkan dalam melaksanakan kerja praktek di PT. Smartlink Inovasi Teknologi adalah metode wawancara dan metode observasi, melalui tahap persiapan yaitu membuat prencanaan sehubungan kerja praktek ini yaitu melaksanakan pengumpulan berbagai informasi yang diperlukan untuk evaluasi dan melakukan perancangan berbagai macam kegiatan promosi, dalam proses implementasi ini akan dilakukan selama satu bulan yaitu pada 01 September – 30 September 2019. Kerja Praktek ini akan menciptakan sebuah Inovasi Place dan Promotion yang, melalui perpindahan lokasi usaha, pengubahan tata letak produk, melakukan upgrade pada website perusahaan, mencetak brosur dan kartu nama baru, mencetak buku katalog produk, dan menerapkan Personal Selling. ********************************************************************** The purpose of practical work is to help PT. Smartlink Inovasi Teknologi in analyzing the constraints and problems experienced by the company, as well as to promote the company's products by implementing Place and Promotion Innovations. PT. Smartlink Inovasi Teknologi is engaged in the Supplier and Export & Import of Electronic Equipments. Practical work is conducted on 2nd of September to 26th December 2019. The method that used in this practical work is interview and observation, the planning phase in this practical work is gathering information that need to be evaluated and designing various kind of promotion systems, the implementation process is conducted for one month, from 1st of September to 30th of September 2019. Practical work will create Place and Promotion Innovations including, moving company location, changing products layout, upgrading company's website, printing new brochures and changing business cards, printing products catalog, and implementing Personal Selling.
| Item Type: | Monograph (Project Report) |
|---|---|
| Additional Information: | Similarity: 14% |
| Uncontrolled Keywords: | place, promotion, innovation, design |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Management |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 04 May 2020 03:26 |
| Last Modified: | 04 May 2020 03:27 |
| URI: | http://repository.uib.ac.id/id/eprint/2929 |
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