Gusriani, Nurmasita (2020) Penerapan Sistem Promotion Mix pada Hear Coffee. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Laporan Kerja Praktek pada Hear Coffee bertujuan untuk merancang bauran promosi pada hear Coffee secara sistematis. Tenik yang dilakukan untuk mengumpulkan data dengan cara observasi secara langsung agar dapat menentukan sistem yang tepat untuk di implementasikan.pada Hear Coffee. Kerja Praktek ini menunjukkan hasil yang signifikan terhadap perubahan sistem yang telah di rancang yang berdampak positif pada Hear Coffee. Promosi penjualan lebih inovatif dan dapat diterapkan secara rutin serta pengalaman karyawan terhadap penjualan personal meningkat sehingga grafik penjualan meningkat. Selain itu Kerja Praktek berfungsi sebagai sarana pengembangan kemampuan dan kualitas diri pada bidang kedai kopi. Kerja praktek ini dilaksanakan dari bulan Februari 2019 dan berakhir pada bulan Mei 2019. Dalam kerja praktek ini menggunakan beberapa metode yaitu observasi, wawancara, perancangan dan implementasi. Kerja praktek ini menghasilkan sistem bauran promosi yang sebelumnya belum diterapkan pada Hear Coffee. Elemen bauran promosi yang digunakan adalah promosi penjualan dan penjualan personal. Promosi penjualan yang diterapkan menggunakan konsep membagikan sedotan besi ramah lingkungan secara gratis apabila pelanggan melakukan pembayaran yang telah di tentukan. Penjualan personal yang dilakukan oleh karyawan kepada pelanggan yang membawa anak, karyawan pada Hear Coffee melakukan pendekatan dengan memberi buku gambar untuk menambah kreatifitas anak. Hasil impelementasi dari sistem yang telah rancang dengan adanya sistem penjualan personal dan promosi penjualan penulis menilai para pelanggan menanggapi positif. Atmosfir kekeluargaan pada Hear Coffee menjadi lebih baik dan membangun kedekatan dengan pelanggan. Serta omset penjualan pada Hear Coffee meningkat 8% ********************************************************************** The Job practice report on Hear Coffee aims to design a promotional mix on hear Coffee systematically. Tenik is done to collect data by direct observation in order to determine the right system to be implemented. On Hear Coffee. This Job Training shows significant results on system changes that have been designed that have a positive impact on Hear Coffee. Sales promotions are more innovative and can be applied routinely, and employee experience of personal sales increases so that sales charts increase. In addition, Job Training serves as a means of developing the ability and quality of themselves in the field of coffee shops. This practical work is carried out from January 2019 and ends in June 2019. In practical work it uses several methods namely observation, interview, design and implementation. This practical work resulted in a promotional mix system that had not previously been applied to Hear Coffee. The promotional mix elements used are personal sales and sales promotions. Sales promotions are implemented using the concept of distributing environmentally friendly iron straws for free when customers make a payment that has been determined. Personal sales carried out by employees to customers who bring children, employees at Hear Coffee approach by giving picture books to increase children's creativity. The results of the implementation of the system that has been designed with the existence of a personal sales system and sales promotion authors assess customers respond positively. The family atmosphere in Hear Coffee is better and builds closeness with customers. As well as sales turnover on Hear Coffee increased by 8%.
Item Type: | Monograph (Project Report) |
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Additional Information: | Similarity: 13 |
Uncontrolled Keywords: | Promotion Mix, Personal Sales and Sales Promotion |
Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
Divisions: | School of Economic and Business > Management |
SWORD Depositor: | Admin Repository Universitas Internasional Batam |
Depositing User: | Admin Repository Universitas Internasional Batam |
Date Deposited: | 30 Apr 2020 04:59 |
Last Modified: | 30 Apr 2020 05:00 |
URI: | http://repository.uib.ac.id/id/eprint/2694 |
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