Dartomo, Dartomo (2016) Analisis Pengaruh Intrinsic & Extrinsic Produk Serta Perilaku Konsumen Terhadap Keputusan Pembelian Produk Private Label. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Penelitian ini membahas tentang produk private label serta perilaku konsumen terhadap keputusan pembelian produk. Studi ini menguji pengaruh faktor – faktor persepsi kualitas, persepsi resiko, persepsi nilai, persepsi harga, iklan, citra toko, pengemasan, kepercayaan, persepsi situasi ekonomi, pengetahuan produk terhadap niat membeli konsumen. Penelitian ini dilakukan dengan objek penelitian konsumen atau masyarakat yang berbelanja produk private label di Kota Batam. Data dikumpulkan dengan membagikan kuesioner kepada 300 responden secara langsung. Pengolahan data menggunakan Structural Equation Model (SEM) dengan program Smart PLS (Partial Least Square) 3.0 M3. Hasil penelitian ini menunjukkan variabel intervening perceived quality, perceived risk, perceived value, perceived price, packaging, trust, perceived economic situation, product knowledge berpengaruh signifikan terhadap purchase intention. Sedangkan advertisement, store image tidak berpengaruh signifikan terhadap purchase intention.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Perceived Quality, Perceived Risk, Perceived Value, Perceived Price, Advertisement, Store Image, Packaging, Trust, Perceived Economic Situation, Product Knowledge, Purchase Intention, Structural Equation Model (SEM), Partial Least Square (PLS) |
| Subjects: | H Social Sciences > HJ Public Finance |
| Divisions: | School of Economic and Business > Management |
| Depositing User: | Feggy Alfa Syahfitri |
| Date Deposited: | 10 Feb 2017 02:41 |
| Last Modified: | 10 Feb 2017 02:41 |
| URI: | http://repository.uib.ac.id/id/eprint/268 |
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