Perancangan Strategi 4P pada Toko Baju Q-One

Christina, Dessy (2020) Perancangan Strategi 4P pada Toko Baju Q-One. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Kerja Praktek yang dilaksanakan di toko Q-one yang berlokasi di Mall Nagoya Hill Blok GR-05 No 03 pada tanggal 02 November 2018 sampai dengan 24 Januari 2019. Kegiatan kerja praktek ini dilaksanakan untuk mengetahui sistem pemasaran pada toko baju Q-one dan untuk mengetahui masalah apa saja yang dihadapi oleh pemilik toko baju Q-one. Serta tujuan kerja praktek ini yaitu untuk mempertahankan omset toko dan meningkatkan penjualan. Adapun pelaksanaan kerja praktek di toko baju Q-one menggunakan teknik wawancara langsung dengan pemilik toko serta melakukan observasi langsung di toko baju Q-one. Selama proses wawancara dan observasi langsung di toko baju Q-one, penulis menemukan beberapa masalah yang dihadapi oleh pemilik toko. Salah satu hal yang ditemukan penulis adalah bahwa toko baju Q-one belum memiliki sistem pemasaran yang efektif seperti mempromosikan produk melalui akun media online. Oleh karena itu penulis membuat rancangan strategi 4P yang akan diterapkan di toko baju Q-one. Hasil yang dapat diperoleh oleh pemilik toko ketika menerapkan strategi 4P yaitu produk-produk toko baju Q-one dapat dikenal melalui akun media sosial online seperti Facebook, Shopee, Instagram dan Line. Toko baju Q-one juga dapat mempertahankan omset penjualan serta meningkatkan omset penjualan toko baju Q-one. ********************************************************************** The implementation of the Job Training activities was carried out at Q-one Clothing store Located in Nagoya Hill Mall Blok GR-05 No 03 on 02 Nov 2018 to 24 Jan 2019. This Job Training activities was carried out to find out the marketing system at Q-one clothing store and problems that occur to Q-one clothing store. The purpose of this Job training activity is to maintain sales and increase sales of Q-one clothing store. The process of job training activity that is done at Q-one clothing store is using a direct interview with the owner and observation at Q-one clothing store. During the interview and the observation process, author found some problems that has to be faced by the owner. Author found out that Q-one clothing store does not have an effective marketing system such as promoting their products through online media accounts. Therefore author design a 4P strategy that can be applied at Q-one clothing store. The results that can be achieved by owner when implementing the 4P strategy is Q-one clothing store’s products can be known through online media accounts such as Facebook, Shopee, Instagram and Line. Q-one clothing store also can maintain their sales and increase their sales through this implementation.

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