Analisis Self-image/firm-image, Accounting Information, Neutral Information, Advocate Recommendation dan Personal Financial Needs Terhadap Pengambilan Keputusan Investasi Saham di Kota Batam

Erika, Erika (2020) Analisis Self-image/firm-image, Accounting Information, Neutral Information, Advocate Recommendation dan Personal Financial Needs Terhadap Pengambilan Keputusan Investasi Saham di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian ini bertujuann untuk menganalisis self-image/firm-image, accounting information, neutral information, advocate recommendation, Personal financial needs terhadap pengambilan keputusan investasi saham di Kota Batam. Objek penelitian ini ditargetkan kepada responden yang pernah melakukan investasi saham di Kota Batam dengan target 300 responden. Data yang diambil dalam menganalisis dengan mengunakan metode purposive sampling dengan menggunakan SmartPLS versi 3.2. Hasil penelitian ini menunjukkan bahwa self-image/firm-image, accounting information dan advocate recommendation tidak berpengaruh signifikan positif. Selain itu, neutral information dan personal financial needs berpengaruh signifikan positif terhadap pengambilan keputusan investasi. Kata Kunci : self-image/firm-image, accounting information, neutra information, advocate recommendation, personal financial needs dan keputusan investasi ********************************************************************** The purpose of this study was to analyze self-image/firm-image, accounting information, neutral information, advocate recommendation, personal financial Needs on stock investment decision making in Batam City. This research object is targeted at investors invested in Batam City with a target of 300 respondents. The data taken in the analysis used a sampling method by using SmartPLS version 3.2. The results in this study indicate that self-image/firm-image, accounting information and advocate recommendations do not have a significant positive effect. In addition, neutral information and personal financial needs have a significant positive effect on investment decision making. Keyword: self-image/firm-image, accounting information, neutral information, advocate recommendation, personal financial needs and investment decision

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