Pengaruh Service Quality Terhadap Revisit Intention pada Restoran Seafood di Batam dengan Word Of Mouth dan Satisfaction Sebagai Variabel Mediasi

Sarinah, Sarinah (2020) Pengaruh Service Quality Terhadap Revisit Intention pada Restoran Seafood di Batam dengan Word Of Mouth dan Satisfaction Sebagai Variabel Mediasi. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian ini dilakukan sebagai tujuan untuk mengetahui seberapa banayak wisatawan yang akan mengunjungi kembali rumah makan Seafood tersebut. Variabel independen pada penelitian ini adalah Service Quality. Variabel mediasi adalah Word of Mouth dan satsisfaction serta variabel dependennya adalah Revisit Intention. Sampel pada penelitian ini adalah wisatawan yang akan melakukan pengunjungan kembali terhadap rumah makan seafood yaitu wey wey seafood, love seafood dan juga golden prawn. Data yang disebarkan yaitu sebanyak 300 set namun data yang diterima kembali sebanyak 292 set namun data yang bisa diolah 273 set. Penelitian ini diuji dengan menggunakan aplikasi Smart PLS. Setelah dilakukannya penelitian, data penelitian yang diperoleh tersebut menunjukkan hasil yaitu Satisfaction berpengaruh signifikan terhadap Revisit Intention, Satisfaction berpengaruh signifikan terhadap Word of Mouth, Service Quality berpengaruh signifikan terhadap Satisfaction, Service Quality berpengaruh signifikan Word of Mouth serta Word of Mouth juga berpengaruh signifikan terhadap Revisit Intention. ********************************************************************** This research was conducted as an objective to find out how many tourists who will re-visit the Seafood restaurant. The independent variable in this study is Service Quality. Mediation variables are Word of Mouth and satisfaction and the dependent variable is Revisit Intention. The sample in this study is tourists who will make a return visit to seafood restaurants, namely wey wey seafood, love seafood and also golden prawn. The data distributed is as many as 300 sets but 292 sets of data are returned but 273 sets can be processed. This research was tested using the Smart PLS application. After conducting research, the research data obtained shows that Satisfaction has a significant effect on Revisit Intention, Satisfaction has a significant effect on Word of Mouth, Service Quality has a significant effect on Satisfaction, Service Quality has a significant effect on Word of Mouth and Word of Mouth also has a significant effect on Revisit Intention.

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