Stella, Giva (2020) Pengaruh Motivasi dan Citra Destinasi Terhadap Niat Berkunjung Kembali Ke Kota Batam dengan Kepuasan Wisatawan Sebagai Variabel Mediasi. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh citra destinasi, motivasi dan kepuasan wisatawan terhadap keinginan wisatawan untuk berkunjung kembali ke Kota Batam. Jumlah sampel ditentukan sebanyak 384. Subjek penelitian ini adalah Wisatawan mancanegara yang berkunjung ke Kota Batam. Teknik pengumpulan sampel yang digunakan adalah teknik sampel nonprobabilitas yaitu Judgemental sampling. Pengujian di dalam penelitian ini menggunakan SPSS versi 22. Dapat disimpukan bahwa penelitian ini dapat membantu prakiraan langkah yang harus diambil kedepannya setelah mengetahui hubungan antara berbagai variabel yang diujikan. Terdapat 6 hipotesis di dalam penelitian ini. Signifikansi pada tabel Coefficient dan jika nilai dibawah 0,05 maka variabel mempengaruhi. Hasil pengujian hipotesis dinyatakan bahwa hipotesis berpengaruh signifikan positif. ********************************************************************** This study aimed to determine the effect of destination image, motivation and satisfaction of tourists on tourist intention to revisit Batam. The number of samples is 384. The subjects of this study were foreign tourists visiting Batam City. The sample collection technique used was the nonprobability sampling technique, namely Judgmental sampling. Testing in this study used SPSS version 22. It can be concluded that this study can help to forecast the steps that must be taken in the future after deliberate the relationship between various variables tested. There are 6 hypotheses in this study. Significance in the Coefficient table and if the value is below 0.05 then the variable influences. The result of hypothesis show significant positive.
| Item Type: | Thesis (Undergraduate) |
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| Additional Information: | Similarity: 23 |
| Uncontrolled Keywords: | Motivation, Destination image, Tourist Satisfaction and Desire to return |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Accounting |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 27 Apr 2020 06:21 |
| Last Modified: | 27 Apr 2020 06:21 |
| URI: | http://repository.uib.ac.id/id/eprint/2097 |
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