Pengaruh dari Environmental Attitude, Environmental Concern dan Environmental Knowledge terhadap Purchase Intention pada Botol Minuman Ramah Lingkungan

Santo, Santo (2019) Pengaruh dari Environmental Attitude, Environmental Concern dan Environmental Knowledge terhadap Purchase Intention pada Botol Minuman Ramah Lingkungan. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian bertujuan mengetahui pengaruh dari environmental atttiude, environmental concern, dan environmental knowledge terhadap purchase intention pada botol minuman ramah lingkungan. Variabel independen berupa environmental attitude, environmental concern, dan environmental knowledge, sedangkan variabel dependen yaitu purchase intention. Sampel yang termasuk yaitu penduduk kota Batam pengguna botol minuman ramah lingkungan dengan membagi kuesioner sebanyak 230 lembar. Setelah diperiksa, terdapat 140 yang memenuhi syarat. Menggunakan metode purposive sampling untuk mengambil data tersebut. Kemudian memakai program SPSS 22.0 dan PLS 3.0 untuk mengolah data. Hasil memperlihatkan variabel environmental attitude, environmental concern dan environmental knowledge memberi pengaruh yang signifikan positif terhadap purchase intention. Kemudian juga terpadat variabel environmental concern yang berpengaruh signifikan positif terhadap environmental attitude. ********************************************************************** To test the effects of environmental attitude, environmental concern and environmental knowledge towards purchase intention on green bottle that used by people in batam. Independent variable contain environmental attitude, environmental concern and environmental knowledge. Dependen variable contain purchase intention Sample of this research contain people that using green bottle.230 questionaries were spreaded. But only 130 questionaries that can be used and using purposive sampling methode for sampling. SPSS program 22.0 and PLS 3.0 were used for analyze the data. Based on the result, there was a positive significant effect between environmental attitude, environmental concern and environmental knowledge towards purchase intention. Environmental concern also significant positive towards environmental attitude.

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