Jason, Jason (2019) Analisis Faktor-Faktor yang Mempengaruhi Minat Pembelian Ponsel Pintar di Batam. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh dari harga, citra merek, desain produk, fitur, kualitas terhadap minat pembelian ponsel pintar di Batam. Penelitian ini dilakukan untuk mengetahui apakah variabel independen tersebut diatas berpengaruh secara signifikan positif terhadap variabel dependen. Penyebaran kuesioner dilakukan untuk mendapatkan data penelitian terhadap 200 responden di Batam. Setelah dikumpulkan kembali didapatkan 188 kuesioner yang diisi dengan lengkap dan diuji datanya dengan SPSS. Hasil penelitian ini menghasilkan sebuah hubungan yang signifikan positif antara semua variabel independen yang diuji secara parsial maupun simultan dengan variabel dependen. ********************************************************************** This study aims to learn about prices, brand image, product design, features, quality to interest in buying smart phones in Batam. This study was conducted to determine whether the independent variables above have a positive significant effect on the dependent variable. Distribution of questionnaires was conducted to obtain research data on 200 respondents in Batam. After collecting it, 188 questionnaires were filled in which were filled in completely and collected with SPSS. The results of this study produce a positive significant relationship between all the independent variables sponsored partially and simultaneously with the dependent variable.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | Similarity: 24 |
| Uncontrolled Keywords: | Keywords: price, brand image, product design, features, quality and interest in purchasing, smart phones |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | School of Economic and Business > Accounting |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 17 Oct 2019 12:04 |
| Last Modified: | 17 Oct 2019 12:04 |
| URI: | http://repository.uib.ac.id/id/eprint/1574 |
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