Ervina, Ervina (2019) Analisis Pengaruh Faktor Perilaku terhadap Keputusan Investasi Emas Di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Penelitian ini bertujuan untuk menganalisa pengaruh faktor perilaku terhadap keputusan investasi emas di Kota Batam. Fokus penelitian ini adalah menganalisa faktor-faktor perilaku dengan melihat pengaruh dari representativeness, overconfidence, anchoring, loss aversion, dan regret aversion. Sampel penelitian ini adalah 150 orang masyarakat yang berinvestasi emas di Kota Batam, uji hipotesis menggunakan regresi berganda dengan software statistik IBM SPSS versi 22.0. Hasil dari riset ini menunjukkan pengaruh signifikan positif variabel independen representativeness dan loss aversion terhadap keputusan investasi. Namun overconfidence, anchoring, dan regret aversion berpengaruh tidak signifikan terhadap keputusan investasi. ********************************************************************** This research aims to analyze the influence of behavioral factor towards gold investment decision in Batam. The focus of this research is to analyze the behavioral factors by looking the influence of representativeness, overconfidence, anchoring, loss aversion, and regret aversion. The sample of this study is 150 people who invest in gold at Batam. Hypothesis test using multiple regression within statistic software IBM SPSS version 22.0. Results from this research showed a significant positive of independent variables of representativeness and loss aversion toward investment decision. But overconfidence, anchoring, and regret aversion have no significant effect toward investment decision.
| Item Type: | Thesis (Undergraduate) |
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| Additional Information: | Similarity: 22 |
| Uncontrolled Keywords: | Behavioral factor, investment decision, representativeness, overconfidence, anchoring, loss aversion, regret aversion. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Accounting |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 14 Mar 2019 05:21 |
| Last Modified: | 14 Mar 2019 05:21 |
| URI: | http://repository.uib.ac.id/id/eprint/1266 |
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