S, Putra Sabar (2019) Analisis Efektivitas Penyebaran Informasi Pendidikan di Universitas Internasional Batam Melalui Media Sosial. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Riset ini bertujuan untuk mendeskripsikan tingkat penggunaan media sosial, capaian penyebaran informasi pendidikan, serta menjelaskan efektivitas penggunaan media sosial sebagai media yang digunakan untuk penyebaran informasi pendidikan di Universitas Internasional Batam. Riset ini menggunakan pendekatan kuantitatif dengan menggunakan gabungan metode dari riset dari Shang, Wu, and Li 2017 dan Hur et al. 2017. Hasil riset ini menunjukkan bahwa tingkat penggunaan media sosial sebagai media penyebaran informasi pendidikan di Universitas Internasional Batam dipengaruhi oleh Extrinsic Motivation dan Intrinsic Motivation. Berdasarkan dua variabel tersebut maka yang berpengaruh secara signifikan adalah Intrinsic Motivation. ********************************************************************** This research is to describe level of social media use, the outcome of spreading educational information and explain the effectiveness of social media use as a mean that is applied to spread educational information in Universitas Internasional Batam. It uses a quantitative approach by combining research method both of Shang, Wu, and Li 2017 as well Hur et al. 2017. The result of this study presents that the level of social media use as a mean to spread educational information in Universitas Internasional Batam was affected by Extrinsic Motivation and Intrinsic Motivation. Based on those variables, the significant effects were Intrinsic Motivation.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | Similarity: 23 |
| Uncontrolled Keywords: | social media, information, Extrinsic Motivation, Intrinsic Motivation |
| Subjects: | T Technology > Information technology |
| Divisions: | School of Computer Science > Information System |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 27 Feb 2019 11:15 |
| Last Modified: | 27 Feb 2019 11:15 |
| URI: | http://repository.uib.ac.id/id/eprint/1252 |
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