Analisis Pengaruh Kualitas Website/Mobile Apps terhadap Minat Konsumen dalam Berbelanja Online

Ellyshera, Crisna (2018) Analisis Pengaruh Kualitas Website/Mobile Apps terhadap Minat Konsumen dalam Berbelanja Online. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Perkembangan bisnis online di Indonesia semakin pesat. Hampir semua sektor bisnis saat ini telah menggunakan internet sebagai media transaksi online. Sektor jasa transportasi udara terutama perusahaan airline juga telah menggunakan sistem booking/reservasi tiket pesawat dalam bentuk online dalam mendukung transaksi bisnisnya dan lebih praktis bagi konsumen. Salah satunya yaitu dengan website/mobile apps, yang dapat memberikan ketertarikan kepada konsumen untuk melakukan keputusan pembelian. Data pada studi ini dikumpulkan dengan bantuan kuesioner dari konsumen di Batam yang melakukan pembelanjaan online dalam periode 1 bulan terakhir. Penelitian ini melibatkan 310 responden yang ditentukan dengan metode non-probality samping, yaitu snowball sampling. Berdasarkan hasil analisis data dapat disimpulkan bahwa minat konsumen dalam berbelanja online dipengaruhi oleh website/mobile apps design, website/mobile apps reliability/fulfilment, website/mobile apps security, privacy and trust, website/mobile apps customer service, website design, website customer service, mobile apps design, mobile apps reliability/fulfillment, mobile apps customer service dan website reliability/fulfillment, website security, privacy and trust, mobile apps security, privacy and trust berpengaruh tidak signifikan terhadap online purchase intention. ********************************************************* The development of online business in Indonesia more rapidly. Almost all business sectors today have been using the Internet as a medium of online transactions. The air transport services sector, especially airline companies, has also used the airline booking/reservation system in the form of online in support of business transactions and more practical for consumers. One of them is with the website/mobile apps, which can provide an interest to consumers to make purchasing decisions. Data in this study were collected with the help of questionnaires from consumers in Batam who made online purchases in the last 1 month period. This study involved 310 respondents who determined by the method of non-probality side, namely snowball sampling. Based on the results of data analysis can be concluded that consumer interest in online shopping is influenced by website / mobile apps design, website / mobile apps reliability / fulfillment, website / mobile apps security, privacy and trust, website / mobile apps customer service, website design, services, mobile apps design, mobile apps reliability and fulfillment, website security, privacy and trust, mobile apps security, privacy and trust have no significant effect on online purchase intention.

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