Analisis Pengaruh Prestige, Satisfaction dan Corporate Communication Terhadap Brand Identification yang Menghasilkan Repurchase dan Word of Mouth

Hartanto, Adrian (2012) Analisis Pengaruh Prestige, Satisfaction dan Corporate Communication Terhadap Brand Identification yang Menghasilkan Repurchase dan Word of Mouth. Undergraduate thesis, Universitas Internasional Batam.

Text Adrian Hartanto_0841087.pdf - Published Version Restricted to Repository staff only Download (4MB)

Abstract

This research examine to analyse the influences of prestige, satisfaction, and corporate communication on brand identification and to show how brand identification influences word of mouth and repurchase by car owners on several brands of cars in Batam island. In this study that variables prestige, satisfaction, and corporate communication is used to measure how much the effect on brand identification variables in generating repurchase and word of mouth. Samples that used in this study were car owners who own a car brand Toyota, Daihatsu, Mitsubishi, Suzuki, or Honda in Batam island. This study found that variables prestige, satisfaction, and corporate communication does have significant influence on Brand Identification variables in generating repurchase and word of mouth. Keywords: Prestige, satisfaction, corporate communication, brand identification, repurchase, and word of mouth.

Actions (login required)

View Item