Pengaruh Kualitas Makanan, Pelayanan, Harga dan Kepuasan Pelanggan Terhadap Minat Berkunjung Kembali Ke Restoran Jepang di Kota Batam

Anna, Anna (2020) Pengaruh Kualitas Makanan, Pelayanan, Harga dan Kepuasan Pelanggan Terhadap Minat Berkunjung Kembali Ke Restoran Jepang di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

[img] Text
s-1641211-cover.pdf

Download (186kB)
[img] Text
s-1641211-abstract-en.pdf

Download (1MB)
[img] Text
s-1641211-abstract-id.pdf

Download (953kB)
[img] Text
s-1641211-chapter1.pdf

Download (1MB)
[img] Text
s-1641211-chapter2.pdf

Download (1MB)
[img] Text
s-1641211-chapter3.pdf
Restricted to Repository staff only

Download (1MB) | Request a copy
[img] Text
s-1641211-chapter4.pdf
Restricted to Repository staff only

Download (1MB) | Request a copy
[img] Text
s-1641211-chapter5.pdf

Download (1MB)
[img] Text
s-1641211-bibliography.pdf

Download (1MB)

Abstract

Bidang restoran menjadi salah satu penyedia kebutuhan pokok makanan dan minuman yang berperan sebagai pendukung perekonomian negara. Kota Batam dapat mendukung industri ini dengan letak strategisnya yang banyak didatangi oleh wisatawan. Dibandingkan secara kualitas, rasa dan harga menu yang ditawarkan, restoran-restoran di Kota Batam dapat bersaing dengan baik. Dengan landasan tersebut, pelanggan akan membuat keputusan setelah berkonsumsi antara berminat untuk berkunjung kembali atau berhenti berkunjung ke restoran tersebut. Keputusan inilah yang akan menjadi penentu keberlanjutan sebuah restoran yang telah dikunjungi. Penelitian ini menggunakan metode kuantitatif untuk mengumpulkan data yang berupa angka untuk mengukur sejauh mana minat berkunjung kembali pelanggan ke Restoran Jepang berdasarkan penelitian terdahulu sebagai landasan penelitian variabel yang mencakup kualitas makanan, pelayanan, harga dan kepuasan pelanggan. Sumber data untuk penelitian ini dikumpulkan dari populasi pelanggan restoran Jepang yang telah ditargetkan dengan pemenuhan kriteria tertentu. Hasil penelitian menunjukkan bahwa semua hipotesis yang dibuat sebagai bahan penelitian terbukti berpengaruh signifikan positif yaitu bahwa kepuasan pelanggan dipengaruhi kualitas makanan, kualitas pelayanan dan harga secara signifikan. Kemudian kepuasan pelanggan juga mempengaruhi minat berkunjung kembali secara signifikan. Keterbatasan yang ditemukan dalam penelitian juga mencakup referensi penelitian daerah Kota Batam sulit didapatkan sehingga data pendukung penelitian kurang mendekati.-----------------------------------------------------The restaurant sector is one of the providers of basic food and beverage needs which plays a role in supporting the country's economy. Batam City can support this industry with its strategic location which is visited by many tourists. Compared to the quality, taste and price of the menu offered, restaurants in Batam City can compete well. On this basis, customers will make a decision after consuming between interested in visiting again or stop visiting the restaurant. This decision will determine the sustainability of a restaurant that has been visited. This study uses quantitative methods to collect data in the form of numbers to measure the extent to which customers are interested in returning to Japanese restaurants based on previous research on variables that include food quality, service quality, price and customer satisfaction. Sources of data for this study were collected from a population of Japanese restaurant customers who have been targeted by meeting certain criteria. The results showed that all the hypotheses made as research material proved to have a significant positive effect, namely that customer satisfaction was significantly influenced by food quality, service quality and price. Then customer satisfaction also significantly affects the revisit intention. Limitations found in the study also include regional research references in Batam City which are difficult to obtain so that the research supporting data is not close enough.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: food quality, service quality, price, customer satisfaction, revisit intention, Japanese restaurant.
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
Divisions: School of Economic and Business > Tourism
Depositing User: Herlina Gultom
Date Deposited: 21 Jan 2021 06:55
Last Modified: 21 Jan 2021 06:55
URI: http://repository.uib.ac.id/id/eprint/3342

Actions (login required)

View Item View Item