Analisis Pengaruh Minat Masyarakat Kota Batam Dalam Menggunakan Aplikasi Mobile Banking di Perbankan Konvensional

Edwin, Edwin (2020) Analisis Pengaruh Minat Masyarakat Kota Batam Dalam Menggunakan Aplikasi Mobile Banking di Perbankan Konvensional. Undergraduate thesis, Universitas Internasional Batam.

Preview	Text s-1641105-cover.pdf Download (185kB) | Preview
Preview	Text s-1641105-abstract-en.pdf Download (1MB) | Preview
Preview	Text s-1641105-abstract-id.pdf Download (1MB) | Preview
Preview	Text s-1641105-chapter1.pdf Download (1MB) | Preview
Preview	Text s-1641105-chapter2.pdf Download (3MB) | Preview
	Text s-1641105-chapter3.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	Text s-1641105-chapter4.pdf Restricted to Repository staff only Download (1MB) | Request a copy
Preview	Text s-1641105-chapter5.pdf Download (1MB) | Preview
Preview	Text s-1641105-bibliography.pdf Download (1MB) | Preview

Abstract

Penelitian ini bertujuan untuk mencari tahu apa yang mempengaruhi minat masyarakat kota Batam dalam menggunakan aplikasi mobile banking diperbankan konvensional. Penelitian ini dapat membantu pihak perbankan dalam menyusun kebijakan untuk meningkatkan minat masyarakat kota Batam dalam menggunakan dan bertransaksi menggunakan mobile banking. Penelitian ini dilakukan kepada masyarakat kota Batam yang mempunyai mobile banking dan pernah bertransaksi mobile banking bank konvensional seperti BCA, BNI, BRI & Mandiri. Jumlah responden dalam penelitian ini adalah sebanyak 268 responden. Hasil Pengujian data menunjukkan bahwa seluruh variable independent seperti perceived usefulness, perceived ease of use, perceived compatibility dan perceived trust berpengaruh signifikan positif terhadap behavioural intention to use mobile banking.-------------------------------------------------------This study aims to find out what makes people living in Batam want to use convetional mobile banking applications. This research can help banks in developing policies to increase the interest of the peoples of Batam in using and doing transaction using mobile banking. This research was conducted to the people of Batam who have mobile banking and have transacted mobile banking at conventional bank such as BCA, BNI, BRI & Mandiri. Total number of respondents in this study was 269 respondents. Result show that all independent variables such as perceived usefulness, perceived ease of use, perceived compatibility, perceived trust have a positive effect on behavioural intention to use mobile banking.

Actions (login required)

View Item