Wijaya, Herwin (2020) Faktor - Faktor yang Mempengaruhi Minat Penggunaan Layanan Mobile Banking di Batam. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Kegiatan perbankan konvensional beberapa tahun belakangan ini semakin maju dan didukung penuh oleh teknologi yang terus berkembang. Penggunaan layanan mobile banking yang menjadikan proses transaksi menjadi lebih efisien. Perbankan nasional saat ini sudah bergerak ke arah digital banking yng lebih maju lagi. Penelitian ini dimulai dengan menyebarkan sebanyak 200 kuesioner yang diperuntukkan untuk nasabah bank pengguna layanan mobile banking di Batam. Data di uji dengan menggunakan SPSS untuk menjelaskan hipotesis penelitian yang dirumuskan. Dari hasil pengujian diketahui bahwa terdapat hubungan yang signifikan positif pada semua variabel yang diuji. Hasil penelitian ini dapat dimanafaatkan oleh berbagai pihak dalam mengevaluasi minat nasabah dalam mengadopsi penggunaan layanan mobile banking.------------------------------------------------Conventional banking activities in recent years have become increasingly advanced and are fully supported by ever-developing technology. Use of mobile banking services that make the transaction process more efficient. National banking is currently moving towards a more advanced digital banking. This research began by distributing 200 questionnaires for bank customers using mobile banking services in Batam. The data were tested using SPSS to explain the formulated research hypothesis. From the test results it is known that there is a significant positive relationship in all tested variables. The results of this study can be used by various parties in evaluating customer interest in adopting the use of mobile banking services.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | perceived usefulness, perceived ease of use, perceived compatibility, perceived trust, behavioral intention dan mobile banking |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Management |
| Depositing User: | Herlina Gultom |
| Date Deposited: | 18 Jan 2021 09:43 |
| Last Modified: | 18 Jan 2021 09:43 |
| URI: | http://repository.uib.ac.id/id/eprint/3279 |
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