Store Image of Organic Product: Social Responsibility and Trust’s Mediator

Hariyanto, Oda I. B. (2017) Store Image of Organic Product: Social Responsibility and Trust’s Mediator. In: 2017 5th International Conference on Cyber and IT Service Mangement (CITSM 2017).

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Abstract

The study aims to review mediating effect of store image on social responsibility and customer trust on organic products. There are 361 customers of retails in West Java Province that is reviewed by Structural Equation Model approach. The finding is found that social responsibility is unable to improve customer trust directly for organic products. However, store image can mediate the correlation of social responsibility and customer trust for organic products.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Social Responsibility, Store Image, Trust
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
Divisions: School of Economic and Business > Tourism
Depositing User: Herlina Gultom
Date Deposited: 13 Nov 2020 03:49
Last Modified: 20 Nov 2020 08:05
URI: http://repository.uib.ac.id/id/eprint/3253

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