Penerapan Strategi Promotion Mix pada PT. Harmoni Batam Realtindo

Lisa, Lisa (2020) Penerapan Strategi Promotion Mix pada PT. Harmoni Batam Realtindo. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Kerja Praktek ini dilaksanakan untuk mengendalikan permasalahan yang dihadapi oleh PT. Harmoni Batam Realtindo yang membuat perusahaan tersebut tidak dapat berkembang. Kegiatan ini dilaksanakan pada tanggal 28 September hingga 25 Desember 2019. Tahap yang digunakan oleh penulis dalam menggerjakan Kerja Praktek ini adalah dengan melakukan observasi, tanya jawab, analisa, mengidentifikasi masalah, dan melakukan perancangan pada permasalahan. Dengan dilakukan Kerja Praktek ini agar membantu perusahaan menarik perhatian dari calon konsumen dan meningkatkan omset penjualan pada perusahaan dengan menggunakan strategi promosi yang baru yakni dengan bauran promosi. Bauran promosi yang digunakan pada penelitian ini yakni pemasaran langsung, iklan, dan promosi penjualan. Dengan ketiga jenis bauran promosi yang dipilih akan membantu perusahaan dalam meningkatkan citra merek perusahaan. Berdasarkan hasil rancangan penulis dengan menggunakan strategi bauran promosi, terdapat serangkaian luaran alat promosi seperti, sosial media. Social media yang digunakan pada penelitian adalah Facebook dan Instagram. Selain itu, karyawan perusahaan juga diedukasi untuk lebih mengikuti trends agar dapat membantu perkembangan perusahaan. ********************************************************************** This practical work is carried out to overcome the problems faced by PT. Harmoni Batam Realtindo which makes the company unable to develop and compete with other companies engaged in the same field. Practical Work Activities are carried out on September 28 to December 25 2019. The method that being used by the author in carrying out this practical work is to conduct observations, interviews, analysis, identify problems, and design problems. By doing this partical work is to help companies attract the attention of potential customers and increase sales turnover at the company by using a new promotional strategy that is with a promotion mix. The promotion mix used in this research is direct marketing, advertising, and sales promotion. With these three types of promotional mix selected, it will help the company in enhancing the company's brand image. Based on the results of the author's design using the promotion mix strategy, there are a series of promotional tool outputs such as social media. Social media used in research are Facebook and Instagram. In addition, company employees are also educated to better follow trends in order to help the company's development.

Item Type: Monograph (Project Report)
Additional Information: Similarity: 21
Uncontrolled Keywords: Promotion Strategy, Promotion Mix, Social media
Subjects: H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Management
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 06 May 2020 05:38
Last Modified: 06 May 2020 05:40
URI: http://repository.uib.ac.id/id/eprint/3193

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