Perancangan Strategi Pemasaran Modern Berbasis Media Sosial di Pandora Food Market Batam Centre

Fan, Daniel (2020) Perancangan Strategi Pemasaran Modern Berbasis Media Sosial di Pandora Food Market Batam Centre. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Pelaksanaan kerja praktek bertujuan untuk menurunkan secara langsung mahasiswa ke dalam lingkungan kerja agar dapat belajar dan mengenal lingkungan kerja nyata yang akan dihadapi kedepannya. Lokasi kerja praktek yang dipilih adalah Pandora Food Market yang berlokasi di Batam Centre. Pandora Food Market telah beroperasi sejak tahun 2017 sampai sekarang dengan posisi yang sangat strategis yakni bersebelahan dengan Kampus Politeknik Negri Batam dan Mcd Batam Centre. Akan tetapi kegiatan promosi yang belum dilakukan dengan maksimal dan kurang aktifnya media sosial yang dimiliki membuat Pandora Food Market belum terlalu dikenal dan belum menjadi pilihan utama pengunjung atau masyarakat Kota Batam. Analisis data yang dilakukan terkait Pandora Food Market dilakukan dengan mengumpulkan data terlebih dahulu menggunakan teknik atau metode wawancara (interview) yang langsung dilakukan kepada pihak-pihak terkait yang berhubungan langsung terhadap Pandora Food Market. Adapun tujuan dari pengumpulan data adalah untuk mencari solusi terbaik atas permasalahan yang ada yang menjadi penghambat perkembangan Pandora Food Market sehingga dapat menghasilkan ide-ide pemecahan masalah dan pengembangan usaha Pandora Food Market. ********************************************************************** The implementation of practical work aims to bring students directly into the work environment, so they can learn and get to know the real work environment that will be faced in the future. The chosen practical work location is Pandora Food Market located at Batam Center. Pandora Food Market has been operating since 2017 until now with a very strategic position which is next to the Batam State Polytechnic Campus and Mcd Batam Center. However, promotional activities that have not been done to the maximum and lack of active social media owned makes Pandora Food Market not too well known and has not become the main choice of visitors or the people of Batam. Data analysis was carried out related to Pandora Food Market conducted by collecting data in advance using techniques or methods of interviews that were directly carried out to relevant parties that are directly related to Pandora Food Market. The purpose of data collection is to find the best solution to the existing problems that are hampering the development of Pandora Food Market so that it can generate ideas for problem solving and business development of Pandora Food Market.

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