Perancangan Strategi Promosi Penjualan (Close Sounding Publicity) di Nasi Campur Acu Batam

Novembra, Silvia (2020) Perancangan Strategi Promosi Penjualan (Close Sounding Publicity) di Nasi Campur Acu Batam. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Pelaksanaan kerja praktek sebagai dasar atau tolak ukur seberapa jauh mahasiswa/i mengenal dunia nyata semasa perkuliahan sebelum benar-benar terjun ke dunia kerja ketika perkuliahan telah selesai. Kerja praktek juga menuntut mahasiswa/i untuk turut aktif memberikan sumbangsih atau respon positif kepada masyarakat sekitar dengan turut mengembangkan usaha kecil yang ada di sekitar agar mampu membangun atau mengembangkan usahanya menjadi lebih baik kedepannya. Lokasi kerja praktek yang menjadi pilihan oleh penulis untuk dituju adalah tempat makan Nasi Campur Acu yang sudah beroperasional sejak tahun 2004 yang beralamat di Baloi Mas Garden Blok B No. 3A, belakang Gedung Indomobil, Batam. Nasi Campur Acu beroperasional mulai pukul 7 pagi sampai 3 sore, setiap Senin sampai Sabtu dan tutup pada hari Minggu. Nasi Campur Acu berlokasi di dalam perumahan dan hanya menargetkan pembeli sekitar, sehingga kurang adanya kegiatan promosi yang dilakukan untuk meningkatkan penjualan. Berdasarkan teknik wawancara (interview) yang dilakukan, penulis mendapatkan bahwa Nasi Campur Acu sebenarnya sudah memiliki akun Instagram, akan tetapi jumlah pengikut di akun Instagram tersebut masih sedikit di bawah 100 pengikut, sehingga kurang maksimal apabila mengandalkan Instagram untuk kegiatan promosi. Atas dasar informasi dan masalah yang ada tersebut, penulis bertujuan untuk mengumpulkan data lebih lanjut dengan tujuan untuk mencari solusi atas permasalahan yang ada yang menghambat perkembangan usaha. ********************************************************************** Implementation of practical work as a basis or benchmark for how far students know the real world during studies before actually plunging into the workforce when studies have been completed. Practical work also requires students to actively contribute or respond positively to the surrounding community by participating in developing small businesses in the vicinity in order to be able to build or develop their businesses better in the future. The location of practical work which is chosen by the author is Nasi Campur Acu which has been operating since 2004, address at Baloi Mas Garden Blok B No. 3A, behind the Indomobil Building, Batam. Nasi Campur Acu operates from 7am to 3pm, every Monday to Saturday and closed on Sunday. Nasi Campur Acu is located in a residential area and only targets local buyers, so there are not enough promotional activities to increase sales. Based on the interview technique conducted, the writer found that the Nasi Campur Acu actually had an Instagram account, but the number of followers on the Instagram account was still under 100 followers, so it was less than optimal when relying on Instagram for promotional activities. On the basis of information and existing problems, the authors aim to collect further data with the aim of finding solutions to existing problems that hinder business development.

Item Type: Monograph (Project Report)
Additional Information: Similarity: 13
Uncontrolled Keywords: Social Media, Promotion, Marketing
Subjects: H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Management
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 06 May 2020 05:09
Last Modified: 06 May 2020 05:10
URI: http://repository.uib.ac.id/id/eprint/3185

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