Vincent, Vincent (2020) Merancang Promotion Mix pada H&W Bicycle di Batam. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Kegiatan yang tercantum dalam laporan Kerja Praktek Ini dibuat untuk membantu pemilik toko agar bisa menigkatkan penjualan toko tersebut dengan strategi Promotion Mix yaitu advertising, direct marketing dan sales promotion. Pelaksanaan Kerja praktek ini dimulai dari periode Februari. Data yang terkumpul dalam Kerja Praktek ini menggunakan cara wawancara langsung kepada pihak toko dan pengamatan langsung ke lokasi kerja praktek. Setelah data terkumpul penulis menemukan beberapa masalah sehingga penulis membuatkan strategi promosi untuk meningkatkan penjualan toko H&W Bicycle Dengan kegiatan ini, penulis membuatkan brosur, membuat sosial media seperti Instagram untuk toko. Sehingga toko mendapatkan dampak positif dan menigkatkan penjualan dari Toko H&aW Bicycle ********************************************************************** The activities listed in the Job Training Report are made to help shop owners improve their sales with the Promotion Mix strategy of advertising, direct marketing and sales promotion. Implementation of this practical work starts from the period February The data collected in the Job Training uses direct interviews with the store and direct observation to the practical work location. After the data is collected, the writer finds several problems so the writer makes a promotion strategy to increase sales of H&W Bicycle stores With this activity, the authors make brochures, make social media like Instagram for stores. So the store gets a positive impact and increases sales from the H&W Bicycle Shop.
| Item Type: | Monograph (Project Report) |
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| Additional Information: | Similarity: 23 |
| Uncontrolled Keywords: | Promotion Mix, Advertising, Sales promotion, Direct marketing |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Management |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 05 May 2020 09:06 |
| Last Modified: | 05 May 2020 09:27 |
| URI: | http://repository.uib.ac.id/id/eprint/3161 |
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