Loy, Angel Ria (2020) Implementasi Promotion Mix pada Sellindo Accessories. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Penulis melakukan kerja praktek pada Sellindo Accessories bertujuan untuk memberitahukan beberapa strategi dalam melakukan promosi agar dapat meningkatkan penjualan dari Sellindo Accessories dan memperluas pengenalan pada masyarakat dengan cara melakukan metode Promotion Mix. Penulis memulai kerja praktek ini pada tanggal 17 Oktober 2019 sampai dengan 28 Februari 2020. Penulis melakukan teknik survei, wawancara, observasi, serta dokumentasi pada proses pengumpulan data untuk kerja praktek berikut. Strategi promosi yang penulis terapkan untuk Sellindo Accessories merupakan promotion mix yaitu berupa Social Media Marketing dengan membuat sebuah akun di aplikasi Instagram agar dikenal luas oleh masyarakat, Platform Perdagangan Elektronik dengan membuat sebuah akun Shopee untuk membantu mempermudah penjualan dalam online. Setelah Sellindo Accessories menerapkan sistem Promotion Mix, dampak yang didapat oleh Sellindo Accessories adalah meningkatnya pendapatan sebesar kurang lebih 5% pada percobaan bulan pertama dan mendapatkan beberapa pelanggan baru di akun Instagram Sellindo Accessories. ********************************************************************** inform some strategies in conducting promotions in order to increase the sales of Sellindo Accessories and expand public awareness by using Promotion Mix method. The author started this practical work on October 17th 2019 untill February 28th 2020. The author conducted survey techniques, observations, interviews, and documentations on the process of collecting data for this practical work. Promotion strategy that the author applies to Sellindo Accessories is Promotion combinaton form of Social Media Marketing by opening an account on the Instagram application to be widely everyone you plays social media , Electronic Trading Platform by creating a Shopee account to help facilitate Sellindo Accessories online sales. After Sellindo Accessories implemented the Promotion Mix system, the impact of Sellindo Accessories was increase in revenue of approximately 5% on the early trial and they have several outside Batam customer through the social media account called instagram
| Item Type: | Monograph (Project Report) |
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| Additional Information: | Similarity: 23 |
| Uncontrolled Keywords: | Promotion Mix, Social Media Marketing, Electronic Trading Platform, Instagram, Shopee. |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Management |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 05 May 2020 09:04 |
| Last Modified: | 05 May 2020 09:05 |
| URI: | http://repository.uib.ac.id/id/eprint/3160 |
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