M, Glory Crist. (2020) Penerapan Promotion Mix Pemasaran Digital pada Toko Gorilla & Banana. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Kerja praktek ini dilakukan untuk menyelesaikan masalah yang ada di toko Gorilla & Banana. Kerja praktek ini menerapkan ilmu pemasaran dan teori promotion mix dalam kehidupan nyata untuk membawa keuntungan bagi bisnis. Kerja praktek ini berfokus pada pemasaran digital dengan memanfaatkan teknologi dan internet yaitu media sosial seperti Facebook dan Instgaram dan situs marketplace Shopee. Kerja praktek ini membantu memfasilitasi berbagi informasi serta meningkatkan brand awareness dan brand acknowledgement. Kerja praktek ini dimulai sejak bulan Oktober 2019 hingga Desember 2019. ********************************************************************** This work practice is done to overcome the problems in the Gorilla & Banana shop, namely the lack of promotion strategies. This work practice is done with the objective to improve the promotion strategy and to increase sales of Gorilla & Banana shop. This work practice applies marketing knowledge and promotion mix theory in real life to bring advantages for business. This work practice focuses on digital marketing by utilizing technology and the internet namely social media such as Facebook and Instagram and marketplace site such as Shopee. This work practice helps to facilitate information sharing as well as increasing brand awareness and brand acknowledgement. This practical work begins from October 2019 to December 2019.
| Item Type: | Monograph (Project Report) |
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| Additional Information: | Similarity: 23 |
| Uncontrolled Keywords: | promotion mix, digital marketing, social media marketing |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Management |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 05 May 2020 05:05 |
| Last Modified: | 05 May 2020 05:06 |
| URI: | http://repository.uib.ac.id/id/eprint/3104 |
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