Implementasi Promotion Mix pada Bakso Pak Dhe

Wiliyandra, Alvin Kris (2020) Implementasi Promotion Mix pada Bakso Pak Dhe. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Pelaksanaan kerja praktek dilaksanakan mulai dari bulan Agustus 2019 sampai Januari 2020 di warung Bakso Pak Dhe yang beralamat di Perumahan Anggrek Mas 1 Blok I No.130 Batam Centre. Kendala yang ditemukan penulis pada saat mengamati lokasi dan wawancara dengan pemilik usaha yaitu belum ada sistem promosi yang berlaku dan masih mengandalkan word of mouth dimana sistem ini dinilai kurang efektif. Pada kerja praktek ini penulis mencari informasi terkait latar belakang usaha Bakso Pak Dhe, kegiatan operasional serta sistem promosi. Penulis kemudian menggunakan metode observasi dan wawancara kepada pemilik. Penulis merumuskan permasalahan yang terdapat pada warung Bakso Pak Dhe kemudian merancang sistem promotion mix untuk Bakso Pak Dhe sesuai dengan kendala atau masalah yang terjadi. Bakso Pak Dhe telah mengimplementasikan hasil rancangan sistem promotion mix berupa promosi dengan memanfaatkan sosial media yaitu Faceboo k& Instagram, pembuatan kartu nama dan menu makanan & minuman beserta harga. ********************************************************************** The implementation of practical work is carried out from August 2019 to January 2020 in Bakso Pak Dhe stall located at Housing Anggrek Mas 1 Blok I No.130 Batam Center. The obstacle found by the writer when observing locations and interviews with business owners is that there is no effective promotion system and still relies on word of mouth where the system is considered less effective. In this practical work the authors seek information related to the business background of Bakso Pak Dhe, operational activities and promotion systems. The author then uses the method of observation and interviews with the owner. The author formulates the problems found in the Bakso Pak Dhe shop and then designs the promotion mix system for Bakso Pak Dhe according to the constraints or problems that occur. Bakso Pak Dhe has implemented the results of the promotion mix system design in the form of promotion by utilizing social media namely Facebook & Instagram, making business cards and food & beverage menus along with prices.

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