Stefani, Claudia (2020) Strategi Promosi Terhadap Warung Bubur Ayam Amelia Melalui Aplikasi Ojek Online. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Strategi Promosi terhadap Warung Bubur Ayam Amelia melalui Aplikasi Ojek Online CLAUDIA STEFANI NPM: 1641001 ABSTRAK Penulis melakukan Kerja Praktek bertujuan untuk membantu memperbaiki kendala yang dialami oleh UMKM Warung bubur Amelia dalam menambahkan pelanggan dan mempermudah pelanggan untuk memesan makanan di warung Amelia tersebut. Warung Amelia bereloksikan di Jl. Bakal, samping Ruko Simpang Kara tepatnya di samping market Pintaria dan kegiatan Kerja Praktek dilakukan selama periode bulan Agustus sampai bulan November tahun 2019. Kerja Praktek ini mendpatkan sistem digital marketing yang tersusun untuk di aplikasikan ke warung bubur Amelia dengan menggunkana sosial media dan aplikasi lainnya dirancang agar bisa mendapatkan segment lebih luas. Di dalam Kerja Praktek ini, penulis melakukan dengan wawancara, pemantauan dan mengaplikasikan perencana yang sudah disikusikan. Pada Kerja Praktek ini penulis memberikan hasil yang sudah di rencanakan dalam permasalahan warung bubur Amelia dengan memakai promosi melalui sosial media dan aplikasi Go-jek (Go-food) agar memperluas segmen pasar dan menambah pelanggan di Wr. Amelia ********************************************************************** Promotion Strategy for Amelia Chicken Porridge Stalls through the Online Ojek Application CLAUDIA STEFANI NPM: 1641001 ABSTRACT The author conducts Job Training aims to help improve the constraints experienced by SMEs Amelia Porridge Stalls in adding customers and making it easier for customers to order food at the Amelia stall. Amelia's Warung is located on Jl. It will be, next to the Simpang Kara Ruko exactly next to the Pintaria market and the Job Training activities carried out during the period from August to November 2019. This practical work gets a digital marketing system that is structured to be applied to Amelia porridge stalls using social media and other applications designed to be able to get a wider segment. In this practical work, the authors do with interviews, monitoring and applying the discussed planner. In this practical work the authors provide the planned results in the Amelia porridge problem by using promotion through social media and the Go-jek application (Go-food) in order to expand the market segment and add customers in Wr. Amelia
| Item Type: | Monograph (Project Report) |
|---|---|
| Additional Information: | Similarity: 22 |
| Uncontrolled Keywords: | digital marketing, marketing mix, marketing system |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Management |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 05 May 2020 04:07 |
| Last Modified: | 05 May 2020 04:09 |
| URI: | http://repository.uib.ac.id/id/eprint/3082 |
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