Penggunaan Strategi Promotion Mix Rumah Makan Moro Kangen

Sekarsari, Sekarsari (2020) Penggunaan Strategi Promotion Mix Rumah Makan Moro Kangen. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Laporan kerja praktek ini memiliki tujuan untuk mencapai masalah yang telah dibahas dengan tujuan untuk mudah melihat hasil Penggunaan Strategi Promotion Mix Di Rumah Makan Moro Kangen agar melengkapi sistem efektif dalam melakukan penggunaan Strategi Promotion Mix pada bidang usaha yang dijalani. Hasil dari pembahasan yang telah dilakukan untuk menguraikan data yang menggambarkan penguraian deskriptif serta kelengkapan informasi ataupun data mengenai Penggunaan Strategi Promotion Mix Pada Rumah Makan Moro Kangen dengan bisa memenuhi kepentingan para pelanggan, teknik promosi yang dibuat untuk rumah makan moro kangen yaitu promosi penjualan, iklan, kupon diskon serta pembuatan spanduk dan brosur. Dari hasil yang telah dibuat bahwa peneliti memberikan saran kepada pemilik usaha bahwa bisa menggunakan strategi yang digunakan dan bisa membuat strategi baru untuk memajukan usaha, pemilik juga bisa menambah pegawai sebagai admin dalam ahli desain agar bisa membuat solusi pemasaran untuk mengembangkan usaha lagi serta pemilik usaha bisa menambahkan usaha dengan membuka cabang baru yang bisa mengembakan dan memajukan perusahaan. ********************************************************************** This practical work report has the aim of achieving the problems that have been discussed with the aim of easily seeing the results of the Use of Promotion Mix Strategy at Moro Kangen's Restaurant in order to complete the effective system in using the Promotion Mix Strategy in the line of business being undertaken. The results of the discussion that has been done to describe data describing descriptive decomposition and completeness of information or data regarding the Use of Promotion Mix Strategy at Moro Kangen Restaurant by being able to meet the interests of customers, promotional techniques made for Moro miss restaurant namely sales promotion (sales promotion ), advertising (advertising), discount coupons (coupun discounts) as well as the creation of banners and brochures. From the results that have been made that researchers provide advice to business owners that can use the strategies used and can create new strategies to advance the business, the owner can also add employees as admin in design experts in order to create marketing solutions to develop businesses again and business owners can add business by opening new branches that can develop and advance the company.

Item Type: Monograph (Project Report)
Additional Information: Similarity: 15
Uncontrolled Keywords: Sales Promotion, Advertising, Advertising Coupons
Subjects: H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Management
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 04 May 2020 03:45
Last Modified: 04 May 2020 03:48
URI: http://repository.uib.ac.id/id/eprint/2948

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