Implementasi Sosial Media untuk Meningkatkan Penjualan Nasi Ayam Hengky di Kota Batam

Desyana, Desyana (2020) Implementasi Sosial Media untuk Meningkatkan Penjualan Nasi Ayam Hengky di Kota Batam. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Kegiatan yang tercantum dalam Laporan Kerja Praktek bertujuan untuk meningkatkan omset penjualan Nasi Ayam Hengky yang berlokasi di Komplek Paradise Centre Blok P No.1 dan No.2. Solusi yang diterapkan oleh penulis adalah dengan mengimplementasikan sosial media untuk usaha tersebut. Pelaksanaann kerja praktek dimulai dari periode Oktober 2019 s.d Desember 2019. Data-data yang terkumpul dalam Laporan Kerja Praktek didapatkan melaui wawancara secara langsung dengan pemilik usaha yaitu Bapak Aidi, selain wawancara penulis juga melakukan observasi secara langsung di warung Nasi Ayam Hengky. Dari data yang terkumpul, penulis menemukan beberapa masalah yang terjadi pada usahanya, salah satunya yaitu usaha yang dijalankan kurang dikenal oleh masyarakat sehingga penulis menyarankan Bapak Aidi untuk menerapkan sistem promotion mix dan membuat akun sosial media seperti Instagram sehingga usahanya dapat lebih dikenal oleh masyarakat. Selain itu penulis juga menyarankan pemilik untuk mendaftarkan usahanya ke Go-Food yang berupaya dalam meningkatkan omset penjualan. Dengan kegiatan yang dilaksanakan, pemilik Nasi Ayam Hengky sadar bahwa akan pentingnya sistem promosi, karena pemilik melihat adanya kenaikan dalam penjualannya setelah menerapkan sistem promotion mix. Promosi merupakan sebuah bidang marketing yang merupakan komunikasi yang dilaksanakan pemilik kepada pelanggan mengenai produk yang dijual. ********************************************************************** The purpose of composing this job training report is to increase the budget sales of Hengky Chicken Rice that located at Komplek Paradise Center Blok P No.1 and No.2. The solution that implemented by the author is to implement social media for the business. The period of implementation of practical work starts from October 2019 to December 2019. The data collected in this report is obtained through direct interviews with the business owner, Mr. Aidi. Beside from the interview, the author also collected the data by doing observations directly at the stall. The authors found several problems that occurred in the business after doing an interview with the owner, one of the problem that found by author is the business was not well known by the community so the author suggested Mr Aidi to implement a promotion mix system and create a social media account such as Instagram, so his business could be better known by the community. In addition, the author also advises the owner to register his business to Go-Food which can help the owner to increase the sales. Through the implementation of the activity, the owner of Hengky Chicken Rice is aware of the importance of the promotion mix system, because He can see the improvement in his business after the system is implemented. Promotion is a marketing field which is the communication between the owner to the customer regarding the product being sold.

Item Type: Monograph (Project Report)
Additional Information: Similarity: 21%
Uncontrolled Keywords: Hengky Chicken Rice, Social Media, Go-Food
Subjects: H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Management
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 04 May 2020 02:46
Last Modified: 04 May 2020 02:48
URI: http://repository.uib.ac.id/id/eprint/2898

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