Penerapan Strategi Pemasaran melalui Online pada Toko Charlotte

Wijaya, Herwin (2020) Penerapan Strategi Pemasaran melalui Online pada Toko Charlotte. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Kerja praktek ini bertujuan untuk menigkatkan sistem Marketing Mix untuk menigkatkan penjualan Toko Charlotte melalui iklan sosial media dan direct marketing. Tujuan dari proyek ini yaitu meningkatkan omset sebesar 5% dari penjualan toko charlotte melalui iklan sosial media, penjualan lewat E-commerce, reseller , diskon harga produk. Kegiatan kerja praktek dilaksanakan dari periode February 2019 s.d Agustus 2019 dengan di mulai nya wawancara dan observasi. Kerja Praktek ini menghasilkan akun Instagram, Tokopedia dan Shopee untuk Toko Charlotte. Hasil dari rancangan kerja praktek berupa media seperti Instagram, Tokopedia dan Shopee serta adanya reseller. Tujuan dari media agar dapat memberikan informasi mengenai produk-produk baru yang di jual serta memberikan promosi dan reseller yang bergerak membantu penjualan usaha. ********************************************************************** This practical work aims to improve the Marketing Mix system to increase sales of Charlotte Stores through social media advertising and direct marketing. The purpose of this project is to increase turnover by 5% of sales of Charlotte stores through social media advertising, sales through E-commerce, resellers, product price discounts. Practical work activities carried out from the period February 2019 to August 2019 with the start of interviews and observations. This practical work produces Instagram, Tokopedia and Shopee accounts for Charlotte Shop. The results of the design of practical work in the form of media such as Instagram, Tokopedia and Shopee and the presence of resellers. The purpose of the media is to be able to provide information about new products being sold as well as provide promotions and resellers engaged in helping business sales.

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