Syahputra, Dayu Amanda (2020) Analisi Penerapan Strategi Promosi pada RM. Podo Seneng. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Penelitian ini mempuntai tujuan untuk mengatasi permasalahan yang menjadi kendala dengan mengobservasi suatu strategi dan menerapkan strategi promotion mix pada usaha RM. Podo Seneng yang bertempat di Perumahan Taman Sari Blok E No. 10 Batam. Kegiatan kerja praktek dilakukan selama periode 03 Maret 2019 sampai dengan 20 September 2019. Di antara metode yang dipakai untuk mengumpulkan data adalah sesi tanya jawab dengan pemilik usaha, observasi serta implementasi. Cara yang dipakai seperti pembuatan banner atau spanduk di tempat usaha dan di sekitar rumah makan, dengan memberikan promo yang menarik selama satu tahun kedepan yang bervariatif setiap bulan dan membuat akun jejaring sosial media seperti Instagram atau Facebook untuk digunakan. Hasil dari analisa ini menunjukkan dengan adanya implementasi strategi promotion mix maka bisa meningkat kan omset penjualan daripada dengan periode sebelumnya, meningkatnya jumlah pelanggan baru dan bertujuan untuk memperkenalkan RM. Podo Seneng kepada masyarakat yang tinggal di sekitar Tiban ataupun yang berada jauh dari daerah Tiban. ********************************************************************** This study aims to overcome the problems that become obstacles by observing a strategy and implementing a promotion strategy in the RM. Podo Seneng which is located at Taman Sari Blok E No. 10 Batam. Practical work activities carried out during the period march 2019 to September 2019. Company has a namely nasi java restaurant. Among the methods used to collect data are question and answer sessions with business owners, observation and implantation. The methods used are like making banners or digital printing paper at businesses and around restaurants, by providing attractive promos for the next year that vary each month and creating social media accounts like instagram or facebook. The results of this analysis show that the implementation of the promotion mix strategy can increase sales turnover compared to the previous period, increasing the number of new customers and focused to promote RM. Podo Seneng to peoples who live around Tiban of far from Tiban area to gain more customer and increase profit.
| Item Type: | Monograph (Project Report) |
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| Additional Information: | Similarity: 18 |
| Uncontrolled Keywords: | promotion mix, advertising, sales promotion, personal selling, direct marketing, public relation |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Management |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 30 Apr 2020 08:28 |
| Last Modified: | 30 Apr 2020 08:29 |
| URI: | http://repository.uib.ac.id/id/eprint/2822 |
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