Implementasi Sistem Pemasaran Digital pada Destinasi Wisata Budaya dan Religi Kota Batam melalui Media

Kristianty, Selvy (2020) Implementasi Sistem Pemasaran Digital pada Destinasi Wisata Budaya dan Religi Kota Batam melalui Media. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Tujuan kerja praktik ini adalah untuk memasarkan destinasi wisata budaya dan religi melalui pemasaran digital dalam upaya untuk meningkatkan jumlah kunjungan baik wisatawan lokal maupun wisatawan mancanegara ke destinasi wisata budaya dan religi serta memperkenalkan budaya dan religi yang ada di Kota Batam. Dengan pemasaran digital melalui media mampu membantu dan mempermudah wisatawan untuk melakukan perjalanannya di Kota Batam. Penelitian ini dilakukan dengan metode survei, dimana data dikumpulkan dengan wawancara dan dokumentasi langsung pada destinasi wisata budaya dan religi di Kota Batam yang sudah ditentukan. Dari data yang telah dikumpulkan, kemudian dimulai merancang media berupa website, instagram, facebook dan youtube yang mana akan ditampilkan hasil yang sudah diolah. Pengumpulan data destinasi wisata budaya dan religi dilakukan selama empat bulan yang dimulainya dari bulan September sampai Desember 2019. ********************************************************************** The purpose of this practical work is to promote cultural and religious destination tourism through digital marketing in an effort to increase the number of both local and foreign tourists to visits the cultural and religious destination tourism and also to introduce culture and religion in the Batam City. With digital marketing through the media can help and facilitate tourists to travel in the Batam City. This research was conducted with the method of survey in which the data is collected by doing interviews and direct documentation on the cultural and religious destination tourism that have been decided. With the amount of data that has been collected, then will start designing media in the form of website, instagram, facebook and youtube which will be displayed with the results that has been processed. The collecting of the data from the cultural and religious destination tourism was carried out for four months, starting from September until Desember 2019.

Item Type: Monograph (Project Report)
Additional Information: Similarity: 21
Uncontrolled Keywords: Digital Marketing, Cultural and Religious Destination Tourism, Tourists
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
Divisions: School of Economic and Business > Tourism
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 30 Apr 2020 08:22
Last Modified: 30 Apr 2020 08:24
URI: http://repository.uib.ac.id/id/eprint/2815

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