Penerapan Strategi Rebranding pada Restoran Vegetarian untuk Meningkatkan Promosi Restoran Melalui Media Sosial

Arnando, Martias (2020) Penerapan Strategi Rebranding pada Restoran Vegetarian untuk Meningkatkan Promosi Restoran Melalui Media Sosial. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Penulis mengangkat permasalahan ini sebagai judul dari kegiatan Kerja Praktek yang berlangsung dari tanggal 10 Agustus hingga 10 Desember 2019 dikarenakan banyaknya masyarakat yang masih belum terlalu memahami pengertian vegetarian, kegunaan mengkonsumsi vegetarian, memperkenalkan kepada masyarakat perihal vegetarian, membagikan informasi resep makanan serta meningkatkan promosi restoran. Kegiatan Kerja Praktek ini menggunakan metode wawancara dan observasi yang dilakukan penulis terhadap pemilik Restoran Vegetarian guna mengumpulkan data dan informasi. Data dan informasi yang sudah didapatkan akan diidentifikasi, menjabarkan masalah dan merancang sebuah strategi yang sesuai dan akan diimplementasikan. Kegiatan ini menghasilkan ide kepada penulis berupa luaran digital, dimana penulis membantu Restoran Vegetarian untuk membuat sebuah sosial media Instagram dan Website guna melakukan promosi. ********************************************************************** The author raises this issue as the title of this practical activity that take place from August 10 to December 10 2019 due to the large number of people who still do not really understand the meaning of vegetarianism, the use of consuming vegetarianism, introduce to the public about vegetarianism, provide food recipes information and increase restaurant promotions. This practical activity adopted the interview method and the observation method for data collection. The data and information that have been obtained will be used to examine the problems faced by the Vegetarian Restaurants in Batam. Further, to interpret problems and produce the strategy that corresponding to it and finally its implementation. This activity produce the author an idea in the form of a digital output, whereby the author helps the Vegetarian Restaurants to create an Instagram social media and website to do promotion.

Item Type: Monograph (Project Report)
Additional Information: Similarity: 19
Uncontrolled Keywords: rebranding, restaurant, vegetarian
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
Divisions: School of Economic and Business > Tourism
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 30 Apr 2020 08:02
Last Modified: 30 Apr 2020 08:04
URI: http://repository.uib.ac.id/id/eprint/2794

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