Putra, Muhamad Rizky (2020) Penerapan Strategi 4P pada Lion Parcel Pos Suka Ekspres. Project Report. Universitas Internasional Batam. (Submitted)
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Abstract
Kegiatan Kerja Praktek ini dilakukan pada tanggal 20 Juni 2018 sampai 30 Oktober 2018 di Lion Parcel Pos Suka Ekspres di Ruko Tering Raya Melcem, Tj. Sengkuang, Batu Ampar. Penelitian ini bertujuan untuk membahas dan memberikan saran atau rekomendasi untuk Lion Parcel Pos Suka Ekspres. Ini karena tidak ada promosi pada Lion Parcel Pos Suka Ekspres. Dalam menerapkan strategi 4P (Produk, Harga, Tempat & Promosi). Wawancara merupakan metode yang dipraktekan untuk dapat mengidentifikasikan permasalah yang berkaitan terhadap perusahaan, perumusan masalah perusahaan, dan yang akan diterapkan strategi perusahaan yang telah dirancang. Promosi yang digunakan untuk memberi informasi yang menarik untuk konsumen lama agar loyal kepada langganan dan untuk menarik konsumen baru. Serta implementasi kegiatan ini memungkinkannya agar pemilik usaha menggunakan sistem tersebut. ********************************************************************** This Job Training activity is carried out on June 20, 2018 to October 30, 2018 at Lion Parcel Pos Ekspres in Ruko Tering Raya Melcem, Tj. Sengkuang, Batu Ampar. This study aims to discuss and provide advice or recommendations for the Lion Likes Express Express Parcel. This is because there is no promotion on Lion Parcel Suka Ekspres. In implementing the 4P strategy (Products, Prices, Places & Promotions). The interview is a method that is practiced to be able to identify problems related to the company, formulate the company's problems, and that will be applied to the company's strategy that has been designed. Promotions are used to provide interesting information for old consumers to be loyal to customers and to attract new consumers. As well as the implementation of this activity allows it for business owners to use the system.
| Item Type: | Monograph (Project Report) |
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| Additional Information: | Similarity: 128 |
| Uncontrolled Keywords: | Marketing Mix (Marketing Mix), Products, Price, Places, Promotions. |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Management |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 30 Apr 2020 04:21 |
| Last Modified: | 30 Apr 2020 04:22 |
| URI: | http://repository.uib.ac.id/id/eprint/2661 |
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