Perancangan Sistem Marketing Mix pada Toko Pyramid Tyres Service

Santo, Santo (2020) Perancangan Sistem Marketing Mix pada Toko Pyramid Tyres Service. Project Report. Universitas Internasional Batam. (Submitted)

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Abstract

Tempat yang dijadikan sebagai tempat melaksanakan kerja praktek yaitu Toko Pyramid Tyres Service. Toko ini berlokasi di Komplek Square 91 Blok G/01 No.11, 12 dan 13, Batam. Toko ini merupakan sebuah usaha yang bergerak dalam bidang bengkel dan menjual barang-barang mobil. Kerja praktek dilaksanakan mulai dari bulan agustus 2018 sampai bulan maret 2018. Tujuan utama dari kerja praktek ini adalah membuat sebuah rancangan sistem marketing mix untuk meningkatkat penjualan pada toko Pyramid Tyres Service. Terdapat dua metode yang digunakan oleh penulis untuk mengumpulkan data atau informasi yaitu dengan metode wawancara serta metode observasi. Setelah melakukan observasi dapat diketahui bahwa permasalahan yang dihadapi oleh pemilik usaha yaitu penjualan yang semakin menurun akibat tidak dapat bersaing dengan pesaing dan banyak masyarakat belum mengetahui toko Pyramid Tyres Service. Rancangan yang dibuat oleh penulis yaitu dengan metode bauran pemasaran. Penulis menambahkan produk baru, menyesuaikan harga sesuai pasar, mendesain ulang kartu nama, merapikan susunan produk, dan melakukan promosi seperti vocuher, cashback, dan bundle product. Hasil dari menjalankan implementasi pada toko Pyramid Tyres Service yaitu terdapat penningkatan pada penjualan dan toko Pyramid Tyres Service semakin dikenal oleh banyak masyarakat batam. ********************************************************************** The place that the author used as a place to carry out practical work is the Pyramid Tyres Service Store. This store is located in Square 91 Block G/01 No. 11, 12 and 13, Batam. This shop is a business that is engaged in the field of workshops and selling car items. Practical work is carried out started from August 2018 untuk March 2019. The main objective of this practical work is to create a marketing mix system that help Pyramid Tyres Service Store increase sales. There are two methodes used by the author to collect data or information and the methodes are interview methode and obsevation methode. After making observation, it can be seen that the problems faced by the business owner are sales decreasing due to not being able to compete with competitors and many people still do not know the Pyramid Tyres Service Store. The strategy made by the author is by the marketing mix methode. Author add new products, adjust price according to the market, redesign business cards, tidy up product arrangement and carry out promotion such as vouchers, cashback and product bundles. The result of running the implementation on Pyramid Tyres Service Store is that there is an increase in sales and now Pyramid Tyres Service Store recognized or known by more people in batam.

Item Type: Monograph (Project Report)
Additional Information: Similarity: 19
Uncontrolled Keywords: marketing mix, product, price, promotion, strategy
Subjects: H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Management
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 30 Apr 2020 03:38
Last Modified: 30 Apr 2020 03:42
URI: http://repository.uib.ac.id/id/eprint/2622

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