Perancangan dan Implementasi Brand Identity pada Awak Laundry

Wanandi, Sofyan (2018) Perancangan dan Implementasi Brand Identity pada Awak Laundry. Project Report. Sistem Informasi. (Submitted)

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Abstract

Sebuah perusahaan dengan kompetitornya dapat dibedakan dengan melihat dari identitas perusahaan itu sendiri. Identitas merek sebaiknya dibuat dari filosofi, histori, visi dan misi dari perusahaan tersebut. Hal ini dibuat agar mendapatkan nilai originality dari identitas perusahaan, sehingga merek tersebut dapat menempatkan diri dalam persaingan pasar. Kerja Praktik ini bertujuan untuk membuat suatu rancangan dan implementasi multimedia atau tampilan dari Awak Laundry, agar konsumen juga dapat mengetahui tentang keberadaan laundry tersebut. Adapun langkah-langkahnya adalah analisis kebutuhan, desain dan pembuatan logo serta media promosi, quality check dan evaluasi. Identitas perusahaan ini dibuat menggunakan referensi yang diberikan oleh pihak Awak Laundry dan dibuat menggunakan Program Corel Draw Graphics Suite X7 dan didukung dengan program Adobe Photoshop CC. ********************************************************************** A company with its competitors can be distinguished by looking at its identity. Identity should be made from the characteristics of the company itself. This is made in order to get the value of the originality of corporate identity, so that identity can compete in the market. This practical work aims to create a design and implementation of multimedia or display of the Awak Laundry, so consumers can know about the existence of laundry. As for step by step is requirement analysis, design and making of logo and media of promotion, implementation and evaluation. The identity of this business is made using references provided by Awak Laundry and making with Corel Draw Graphics Suite X7 program and supported by Adobe PhotoshopCC.

Item Type: Monograph (Project Report)
Additional Information: Similarity: 17
Uncontrolled Keywords: Brand Identity, Originality, Corel Draw, Adobe Photoshop
Subjects: T Technology
Divisions: School of Computer Science > Information System
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 29 Apr 2020 07:29
Last Modified: 29 Apr 2020 07:31
URI: http://repository.uib.ac.id/id/eprint/2486

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