Ang, Chelsy Florencia (2020) Analisis Pengaruh Citra Destinasi dan Persepsi Kualitas Terhadap Niat Berkunjung Kembali ke Destinasi di Negara-Negara Asia. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Penelitian berikut bertujuan untuk meneliti pengaruh citra destinasi kognitif, afektif, konatif serta persepsi kualitas terhadap niat untuk berkunjung kembali seseorang ke negara di Asia. Populasi dari penelitian ini adalah Masyarakat Batam dengan target populasi yaitu mereka yang sudah pernah mengunjungi negara di Asia sebanyak 300 sampel yang diuji. Penelitian berikut diuji menggunakan metode regresi linear berganda. Pengolahan data penelitian sendiri diproses dengan program SPSS. Hasil uji penelitian mengungkapkan bahwa hanya citra destinasi kognitif yang tidak berpengaruh positif terhadap niat berkunjung kembali ke destinasi di negara-negara Asia, sedangkan citra destinasi afektif, konatif dan persepsi kualitas memiliki pengaruh signifikan terhadap niat berkunjung kembali ke destinasi di negara-negara Asia. ********************************************************************** The following research discusses the evaluation of cognitive goals, affective, and conative including quality perception of someone desire to return to destination at Asian countries. The population of this study was the Batam people with population target who ever visit Asia Country with 300 sample to be tested. The following research was tested using multiple linear regression methods. The data processing of this research was carried out with SPSS program. The results of the research state that only the cognitive destination image does not have positive effect on intention to return to destination at Asian countries, while the affective destination image, conative and perceived quality have significant influence on the intention to return to destination at Asian countries.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | Similarity: 23 |
| Uncontrolled Keywords: | Cognitive Destination Image, Affective Destination Image, Conative Destination Image, Perceived Quality, Batam City, Asian Countries. |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Accounting |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 27 Apr 2020 07:29 |
| Last Modified: | 27 Apr 2020 07:31 |
| URI: | http://repository.uib.ac.id/id/eprint/2129 |
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