Jesslyn, Jesslyn (2020) Analisa Pengaruh Perceived Risk Terhadap Online Purchase Intention Masyarakat Kota Batam di Platform Marketplace. Undergraduate thesis, Universitas Internasional Batam.
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Abstract
Inti dari penelitian ini adalah untuk mencari tahu apakah adanya pengaruh dari perceived risk terhadap online purchase intention pada masyarakat kota batam, terkhusus pada platform marketplace. Teknik pengumpulan data yang digunakan adalah non-probability sampling dengan teknik judgemental sampling. Cara pengambilan data adalah melakukan penyebaran kuesioner kepada 350 responden masyarakat Kota Batam yang merupakan sampel dari penelitian ini yang dimana diantara meraka sudah pernah mengunjungi/melakukan pembelian di tiga marketplace yaitu Tokopedia, Bukalapak, dan Shopee yang merupakan objek dari penelitian ini. Setelah target responden telah mencukupi, maka dilanjut dengan tahap pengolahan data dengan menggunakan software SPSS. Berdasarkan hasil dari pengujian data, dapat diketahui bahwa variabel financial risk, time risk, dan psychological risk memiliki pengaruh yang signifikan terhadap variabel online purchase intention. Sedangkan variabel product risk, security risk, dan social risk tidak memiliki pengaruh yang signifikan terhadap online purchase intention. ********************************************************************** The essential of this research was to find out the influence of perceived risk on online purchase intention in Batam city community, especially on the marketplace platform. The data collection technique used was non-probability sampling with a judgmental sampling technique. The way to collect the data was by distributing questionnaires to 350 respondents of Batam City community which were a sample of this study in which they have visited/made purchases in three marketplaces, Tokopedia, Bukalapak, and Shopee which are the objects of this research. After the target respondents have been sufficient, research then proceed with the data processing stage using SPSS software. Based on the results of data testing, it can be seen that the variables of financial risk, time risk, and psychological risk have significant effect on the variable online purchase intention. Whereas product risk, security risk, and social risk variables do not have significant effect on online purchase intention.
| Item Type: | Thesis (Undergraduate) |
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| Additional Information: | Similarity: 23 |
| Uncontrolled Keywords: | Financial Risk, Product Risk, Security Risk, Time Risk, Social Risk, Psychological Risk, Desire to do online shopping. |
| Subjects: | H Social Sciences > HF Commerce > Business > Marketing. Distribution of products |
| Divisions: | School of Economic and Business > Accounting |
| SWORD Depositor: | Admin Repository Universitas Internasional Batam |
| Depositing User: | Admin Repository Universitas Internasional Batam |
| Date Deposited: | 27 Apr 2020 03:45 |
| Last Modified: | 27 Apr 2020 03:47 |
| URI: | http://repository.uib.ac.id/id/eprint/2057 |
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