Analisis Tingkat Penerimaan Line Today Sebagai Media Penyedia Informasi (Studi Kasus Mahasiswa Universitas Internasional Batam)

Maretha, Welly (2019) Analisis Tingkat Penerimaan Line Today Sebagai Media Penyedia Informasi (Studi Kasus Mahasiswa Universitas Internasional Batam). Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian yang dilakukan bertujuan untuk mengetahui tingkat kepercayaan seseorang melalui keterikatan antara variabel dependen (Acceptance) dan variabel independen (Perceived Ease of Use, Perceived Usedulnes) terhadap mahasiswa Universitas Internasional Batam dalam memanfaatkan Line Today sebagai media sumber informasi menggunakan TAM (Technology Acceptance Model). Penelitian ini dianalisis dan diuji secara kuantitatif, dengan data yang didapat melalui penyebaran kuesioner secara online menggunakan google form kepada 406 responden. Data yang telah terkumpul kemudian diolah menggunakan program pengolah statistik yaitu SPSS v21, sehingga dapat disimpulkan bahwa antara variabel Perceived Ease of Use berpengaruh secara signifikan terhadap variabel Acceptance, sedangkan Perceived Usefulness berpengaruh signifikan terhadap variabel Acceptance yang berarti seseorang menerima bahwa kemudahan dan kebermanfaatan dari suatu sistem maupun teknologi sangat berpengaruh terhadap penerimaan terhadap sistem maupun teknologi tersebut. ********************************************************************** The aims of this research is to find out a person's level of trust through the entanglement between the dependent variabel (Acceptance) and independent variabels (Perceived Ease of Use, Perceived Usefulness) against students of Universitas Internasional Batam in use of Line Today as media information sources using TAM (Technology Acceptance Model). This study analyzed and tested quantitatively, wich the data obtained through the dissemination of a questionnaire online using the google form to 406 respondents. Data that has been collected then processed using statistiks processing program, SPSS v21. thus it can be concluded that between variabel Perceived Ease of Use have a significant influence on the Acceptance variable, while the Perceived Usefulness of significant influential variabel against the Acceptance means a person accept that easeness and usefull of a sistem or technology is very influential towards the acceptance of the sistem as well as the technology.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 24
Uncontrolled Keywords: line today, TAM (Technology Acceptance Model), perceived ease of use, perceived usefulness, acceptance
Subjects: T Technology > Information technology
Divisions: School of Computer Science > Information System
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 21 Oct 2019 09:15
Last Modified: 21 Oct 2019 09:15
URI: http://repository.uib.ac.id/id/eprint/1874

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