Analisis Faktor-faktor yang Berpengaruh Terhadap Minat Pembelian Ulang pada Ponsel Pintar di Batam

Yunita, Lisa (2019) Analisis Faktor-faktor yang Berpengaruh Terhadap Minat Pembelian Ulang pada Ponsel Pintar di Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian ini berfokus pada tujuan untuk meneliti pengaruh dari variabel consumer inertia, consumer satisfaction, luxury value, product attribute, social influence dan repeat purchase intention pada pembeli dan pemilik dari produk smartphone di Batam. Penelitian ini dilakukan karena perkembangan produk, merek dan fitur dalam perangkat smartphone yang semakin variatif dan berkembang dengan pesat. Penulis menyebarkan sekitar 350 kuesioner untuk penelitian ini dan mendapatkan 300 kuesioner yang kembali untuk selanjutnya diuji dengan menggunakan perangkat lunak statistik untuk mendapatkan kesimpulan penelitian apakah sesuai dengan hipotesis awal yang diajukan untuk diteliti. Hasil penelitian ini menunjukkan adanya hubungan yang signifikan positif antara Consumer Inertia, Consumer Satisfaction, Luxury Value, Product Attribute, Social Influence terhadap Repeat Purchase intention pada produk ponsel pintar di Batam. ********************************************************************** This study emphasizes the purpose of testing the effect of variable consumer inertia, customer satisfaction, luxury value, product attributes, social influence and the intention of repeated purchases on buyers and owners of smartphone products in Batam. This research was conducted because the development of products, brands and features in smartphone devices are increasingly varied and developing rapidly. The author issued around 350 questionnaires for this study and obtained 300 returned questionnaires to subsequently submit an application using statistical software to obtain research conclusions in accordance with the initial hypothesis submitted for approval. The results of this study indicate a significant positive relationship between Consumer Inertia, Customer Satisfaction, Luxury Value, Product Attributes, Social Influence on Repetition of Intention Purchases on smart phone products in Batam.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 22
Uncontrolled Keywords: Smartphone, Consumer Inertia, Consumer Satisfaction, Luxury Value, Product Attribute, Social Influence dan Repeat Purchase intention
Subjects: H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 19 Oct 2019 06:14
Last Modified: 19 Oct 2019 06:14
URI: http://repository.uib.ac.id/id/eprint/1743

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