Analisis Faktor-Faktor yang Mempengaruhi Niat Rekomendasi Wisata Budaya di Kota Batam

Barus, Feberina Tiolora (2019) Analisis Faktor-Faktor yang Mempengaruhi Niat Rekomendasi Wisata Budaya di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian ini bertujuan untuk menguji secara empiris model yang menghubungkan keterlibatan, kualitas pengalaman, kepuasan, dan niat rekomendasi. Data dikumpulkan dari wisatawan menggunakan survei dari daerah bersejarah di Kota Batam. Studi ini membahas implikasi teoretis dan manajemen dari temuan ini. Strategi yang disarankan akan melakukan diversifikasi dan mendorong industri pariwisata Kota Batam dengan menargetkan berbagai kelompok wisatawan lokal. Dengan adanya jurnal tersebut semakin banyaknya wisatawan lokal yang akan berkunjung ke destinasi wisata budaya dan bersejarah di Kota Batam. Menurut hasil penelitian yang telah dilakukan, keterlibatan, kualitas pengalaman dan kepuasan saling signifikan positif terhadap niat rekomendasi. Dengan adanya ketiga variabel tersebut saling berpengaruh positif terhadap variabel niat rekomendasi sebagi variabel dependennya. Kata kunci : Keterlibatan, Kualitas Pengalaman, Kepuasan Dan Niat Rekomendasi ********************************************************************** Abstract This study discusses supporting empirical models that support, quality of experience, satisfaction, and approval. Data is collected from tourists using surveys from historic areas in Batam City. This study discusses the theoretical and management implications of this finding. The suggested strategy will be to diversify and encourage the Batam City tourism industry by supporting various local tourist groups. With this journal, more and more local tourists will visit cultural and historic tourist destinations in Batam City. According to the results of research that has been done, involvement, quality of experience and mutual satisfaction are significantly positive towards the intention of recommendations. With the three variables positively influencing each other the recommendation intention variable as the dependent variable. Keywords: Participation, Quality Of Experience, Satisfaction And Intention Of Approval.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 24
Uncontrolled Keywords: Participation, Quality Of Experience, Satisfaction And Intention Of Approval.
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 19 Oct 2019 05:58
Last Modified: 19 Oct 2019 05:58
URI: http://repository.uib.ac.id/id/eprint/1736

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