Faktor-faktor yang mempengaruhi penggunaan e-commerce

Sodia, Fernando (2019) Faktor-faktor yang mempengaruhi penggunaan e-commerce. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Tujuan dari penelitian ini ialah untuk menganalisa hubungan faktor-faktor yang dapat mempengaruhi penggunaan e-commerce di Kota Batam. Faktor-faktor tersebut yang akan di analisa ialah Subjective Norm, Assessed Usage Risk, Perceived of Use, Perceived Usefulness, dan Usage Behavior Objek penelitian adalah para pengguna e-commerce yang berada di Kota Batam. Penelitian ini menggunakan teknik purposive sampling, yaitu teknik penentuan sampel dengan objek yang akan diteliti, dengan kata lain unit sampel yang akan dipilih disesuaikan dengan tujuan penelitian. Program penelitian yang digunakan ialah SmartPLS Hasil dari penelitian ini menunjukkan bahwa variable seluruh variable dalam penelitian ini mempengaruhi signifikan terhadap Usage Behavior. ********************************************************************** The purpose of this study is to analyze the relationship of factors that can influence the use of e-commerce in Batam City. These factors that will be analyzed are Subjective Norm, Assessed Usage Risk, Perceived of Use, Perceived Usefulness, and Usage Behavior The object of research is e-commerce users in the city of Batam. This study uses a purposive sampling technique, namely the technique of determining the sample with the object to be studied, in other words the sample units to be selected are adjusted to the purpose of the study. The research program used is SmartPLS The results of this study indicate that all variables in this study significantly influence the Usage Behavior.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 24
Uncontrolled Keywords: Subjective Norm, Assessed Usage Risk, Perceived of Use, Perceived Usefulness, Usage Behavior
Subjects: H Social Sciences > HF Commerce
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 19 Oct 2019 04:59
Last Modified: 19 Oct 2019 04:59
URI: http://repository.uib.ac.id/id/eprint/1711

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