Faktor-Faktor yang Mempengaruhi Minat Nasabah Bank pada Penggunaan Layanan Internet Banking di Batam

Gusriani, Nurmasita (2019) Faktor-Faktor yang Mempengaruhi Minat Nasabah Bank pada Penggunaan Layanan Internet Banking di Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Tujuan penelitian ini adalah untuk meneliti pengaruh dan hubungan dari Perceived Usefulness, Perceived Ease of Use, Perceived Compatibility, Perceived Trust, terhadap Behavioral Intention dalam perilaku nasabah dalam menggunakan layanan internet banking yang disediakan oleh bank. Semakin meningkatnya mobiltas nasabah dan teknologi pendukung membuat layanan internet banking menjadi sebuah keharusan bagi bank yang ingin agar nasabah tetap loyal dan puas dengan layanan yang diberikan. Penelitian ini dilakukan dengan cara menyebarkan kuesioner yang berisi pertanyaan tentang perilaku nasabah dalam menggunakan layanan internet banking yang disediakan oleh bank. Kuesioner disebarkan sebanyak 250, namun kuesioner yang berhasil dikumpulkan kembali sebanyak 230 kuesioner. Kemudian pengolahan data dilakukan dengan menggunakan program SPSS. Dari hasil uji data dengan SPSS diketahui terdapat hubungan yang siginifikan positif pada semua variabel independen dan dependen yang diteliti. Bagi bank yang menyediakan layanan internet banking diharapkan dapat mengambil manfaat dari penelitian ini berkaitan tentang minat berperilaku nasabah pada layanan internet banking. ********************************************************************** The purpose of this study is to study research and the relationship of Perceived Uses, Perceived Ease of Use, Perceptions Perceived, Perception of Trust, to Behavioral Objectives in relation to using internet banking services provided by banks. More and more people who support cars and services that support internet banking services are those who want banks to want to remain loyal and satisfied with the services provided. This research was conducted by asking questions that contain questions about how to ask for help in using internet banking services provided by banks. Questionnaires were distributed as many as 250, but as many as 230 questionnaires were collected. The data processing is then done using the SPSS program. From the results of the test data with SPSS associated a positive relationship with all the approved independent and dependent variables. Banks that provide internet banking services are expected to benefit from this research about information about research on internet banking services.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 24
Uncontrolled Keywords: Perceived Usefulness, Perceived Ease of Use, Perceived Compatibility, Perceived Trust, Behavioral Intention, Internet Banking
Subjects: H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 19 Oct 2019 04:45
Last Modified: 19 Oct 2019 04:45
URI: http://repository.uib.ac.id/id/eprint/1697

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