Analisis Faktor-faktor yang Mempengaruhi Revisit Intention ke Pulau Batam sebagai Salah Satu Destinasi di Indonesia

Gevananda, Selen (2019) Analisis Faktor-faktor yang Mempengaruhi Revisit Intention ke Pulau Batam sebagai Salah Satu Destinasi di Indonesia. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Pulau Batam yang merupakan wilayah provinsi Kepulauan Riau memiliki potensi yang sangat baik dengan pariwisata. Keunggulan yang dimiliki meliputi wisata pantai yang masih terjaga kebersihannya, maka dari itu dapat diketahui bahwa jumlah kunjungan ke Pulau Batam tahun ke tahun mengalami kenaikan. Didalam penyusunan penelitian ini, penulis melakukan suatu analisa tentang berbagai faktor yang dapat mempengaruhi Revisit Intention dengan melibatkan beberapa variabel lainnya seperti Variabel Food Image, Variabel Destination Image, Variabel Support Quality of Accomodation dan Variabel Overall Satisfaction. Hasil yang dicapai dalam penelitian yang telah dilakukan dapat dijelaskan dan diungkapkan bahwa hubungan antara masing masing variable dependen, variabel interverning dan independen menunjukkan pengaruh yang signifikan positif. Penelian ini menghasilkan pembuktian bahwa faktor Destination Image dapat mempengaruhi Overall Satisfaction menjadikan Batam menjadi salah satu tujuan wisata di Indonesia. Dengan beragam wisata pantai yang lengkap dengan sarana wisata maritimnya berhasil membuat wisatawan puas menikmatinya, disamping itu wisata kota nya menyediakan berbagai pilihan makanan serta wisata belanja yang memang tersedia di pusat pusat perbelanjaan besar. dan pembuktian bahwa Ease of Transportation juga dapat mempengaruhi Overall Satisfaction dalam kenyamanan para wisatawan menikmati wisata di Pulau Batam. Menjamurnya usaha rental mobil dan travel agen membuat para wisatawan nyaman dalam menentukan pilihannya untuk menikmati berbagai tujuan wisata. Penelian ini menghasilkan pembuktian bahwa Overall Satisfaction dari keempat variable diatas mepengaruhi Revisit Intention sehingga menunjukkan bahwa para wisatawan merasa puas dan nyaman saat mereka berkunjung di Pulau Batam dan mempunyai rencana untuk berkunjung kembali ke pulau Batam ********************************************************************** Batam Island which is a province of the Riau Islands province has excellent potential with tourism. The advantages include beach tourism that is still maintained clean, cultural tourism that reflects the culture and customs of Malay, historical tourism as a reference for learning, culinary tourism that must be maintained in taste and price as well as service to customers and shopping tourism that is continuously improved in terms of the quality of goods, the price of a comfortable place and service to customers, therefore it can be seen that the number of visits to Batam Island year on year has increased. In the preparation of this study, the authors conducted an analysis of various factors that could affect Revisit Intention by involving several other variables such as the Food Image Variable, Destination Image Variable, Support Quality of Accommodation Variable and Overall Satisfaction Variable. The results achieved in the research conducted can be explained and revealed that the relationship between each dependent variable, interverning and independent variables shows a significant positive effect. This study provides evidence that the Destination Image factor can affect Overall Satisfaction making Batam one of the tourist destinations in Indonesia. With a variety of beach tourism complete with maritime tourism facilities succeeded in making tourists satisfied to enjoy it, besides that the city tour provides a variety of food choices and shopping tours that are indeed available in the center of large shopping centers. This study provides evidence that the Overall Satisfaction of the four variables above affects Revisit Intention, thus indicating that tourists feel satisfied and comfortable when they visit Batam and have plans to return to Batam.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 22
Uncontrolled Keywords: Batam City Tourists, Revisit Intention, Overall Satisfaction
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 19 Oct 2019 04:13
Last Modified: 19 Oct 2019 04:13
URI: http://repository.uib.ac.id/id/eprint/1669

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