Analisis Pengaruh Minat Pembelian di Kota Batam

Vici, Vici (2019) Analisis Pengaruh Minat Pembelian di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian ini bertujuan untuk menguji hubungan-hubungan antara beberapa variabel yang saling mempengaruhi yaitu Kualitas Website Hotel, Tanggapan Pelanggan, Kepuasan Pelanggan dan Minat Pembelian. Pengambilan data untuk penelitian ini menggunakan Voluntary Sampling pada platform media sosial. Penelitian ini dilakukan di Batam dengan responden sebanyak 150. Pada penelitian ini menggunakan kuesioner sebanyak 150 untuk dilakukan pengujian. Diantara semua variabel yang saling mempengaruhi, peneliti menemukan hanya tanggapan pelanggan terhadap kepuasan pelanggan yang memiliki nilai positif, sedangkan variabel lainnya memiliki nilai negatif. Penulis menemukan masih terdapat banyak keterbatasan serta masalah dalam penelitian ini yang dapat dilakukan penelitian lanjut kedepannya. ********************************************************************** The goal of this report is to research the relationship between a few variables that are affecting each other such as Hotel Website Quality, Perceived Flow, Customer Satisfaction and Purchase Intention. The method for this data collection uses Voluntary Sampling in social media platforms. This report was done in Batam with 150 respondent. In this research a total of 150 questionnaires are used to test the results. In all the variables that are affecting each other, only Perceived Flow and Customer Satisfaction were found having a positive results, other variables have negative results. The writer found that there are still some limitations and problems in this research that can be related and be used for future researches.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 19
Uncontrolled Keywords: Hotel Webstite Quality, Perceived Flow, Customer Satisfaction, Purchase Intention
Subjects: H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 19 Oct 2019 04:08
Last Modified: 19 Oct 2019 04:09
URI: http://repository.uib.ac.id/id/eprint/1665

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