Analisis Hubungan Struktural Antara Variabel Ewom, Citra Destinasi, Sikap Wisatawan, dan Keinginan Bepergian : di Kota Batam

Saudale, Marion Ervico (2019) Analisis Hubungan Struktural Antara Variabel Ewom, Citra Destinasi, Sikap Wisatawan, dan Keinginan Bepergian : di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Abstrak Tujuan dari penelitian ini dilakukan adalah untukmengetahui dan memahami faktor-faktor apa yang mempengaruhi variabel keinginan bepergian di Batam. Faktor-faktor yang dimaksud adalah variabel EWOM, citra destinasi, dan sikap wisatawan. Objek dalam penelitian ini adalah wisatawan internasional dan nasional, kuisioner yang di sebarkan sebanyak 385 kuesioner dan 316 kuesioner yang di gunakan sebagai data untuk di uji pada penelitian ini, Teknik sampling dalam penelitian ini yaitu snowball sampling. Data yang telah terkumpul dilakukan pengujian menggunakan program Statistical Package for Social Science (SPSS). Hasil dari penelitian ini adalah , variabel EWOM berpengaruh signifikan terhadap citra destinasi, sedangkan variable EWOM terhadap sikap wisatawan juga memiliki pengaruh yang signifikan, variabel EWOM terhadap keinginan bepergian tidak memiliki pengaruh yang signifikan, variabel citra destinasi terhadap keinginan bepergian memiliki pengaruh yang signifikan, variabel sikap wisatawan terhadap keinginan bepergian memiliki pengaruh signifikan, dan variabel citra destinasi memiliki pengaruh yang signifikan terhadap sikap wisatawan. ********************************************************************** Abstract The purpose of this research was to find out and understand what factors influence visin intention in Batam. The factors in question are the EWOM variable, destination image, and tourist attitude The objects in this study were international and national tourists, questionnaires were distributed as many as 385 questionnaires and 316 questionnaires were used as data to be tested in this study. The sampling technique in this study was snowball sampling. The data collected was tested using the Statistical Package for Social Science (SPSS) program. The results of this study are, the EWOM variable has a significant effect on destination image, while the EWOM variable on tourist attitudes also has a significant effect, the EWOM variable on the desire to travel does not have a significant effect, the destination image variable on the desire to travel has a significant influence, the attitude variable tourists on the desire to travel has a significant influence, and destination image variables have a significant effect on tourist attitudes.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 23
Uncontrolled Keywords: EWOM, DESTINATION IMAGE, ATTITUDE TOWARD DESTINATION, TRAVEL INTENTION
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 19 Oct 2019 04:02
Last Modified: 19 Oct 2019 04:02
URI: http://repository.uib.ac.id/id/eprint/1662

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