Analisis Pengaruh Dari Brand Name, Perceived Ease of Use, Perceived Usefulness, Trust Terhadap Online Purchase Intention Pada Pengguna E-Commerce di Kota Batam

Erwin, Erwin (2019) Analisis Pengaruh Dari Brand Name, Perceived Ease of Use, Perceived Usefulness, Trust Terhadap Online Purchase Intention Pada Pengguna E-Commerce di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian bertujuan mengetahui pengaruh dari brand name, perceived ease of use, perceived usefulness, dan trust terhadap online purchase intention pada pengguna e-commerce di kota Batam. Varibel independen berupa brand name, perceived ease of use, perceived usefulness, dan trust, sedangkan variable dependen yaitu Online Purchase Intention. Sampel yang termasuk yaitu penduduk di kota Batam yang menggunakan e-commerce untuk berbelanja online dengan membagi kuesioner sebanyak 255 lembar. Menggunakan metode random sampling untuk mengambil data tersebut. Kemudian memakai program SPSS 23.0 untuk mengolah data. Hasil memperlihatkan variable brand name, perceived ease of use, perceived usefulness, dan trust memberikan signifikan positif terhadap online purchase intention. ********************************************************************** The study aims to determine the effect of brand name, perceived ease of use, perceived usefulness, and trust in online purchase intention on e-commerce users in Batam. The independent variables in this study are brand name, perceived ease of use, perceived usefulness, and trust, while the dependent variable is Online Purchase Intention. The sample included 255 residents of Batam City who used e-commerce to do online purchases. Data are collected by distributing questionnaires using random sampling method to retrieve the data. SPSS version 23 is used to process the data. The results of this study shows that brand name variables, perceived ease of use, perceived usefulness, and trust provide a significant and positive effect on online purchase intention.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 24
Uncontrolled Keywords: Brand Name, Perceived Ease of Use, Perceived Usefulness, Trust, Online Purchase Intention
Subjects: H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 19 Oct 2019 04:01
Last Modified: 19 Oct 2019 04:01
URI: http://repository.uib.ac.id/id/eprint/1661

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