Analisa Pengaruh Teori Heuristic, Prospect, Market Factor dan Herding terhadap Keputusan Investasi Saham pada Investor Kota Batam

Andriani, Phoni (2019) Analisa Pengaruh Teori Heuristic, Prospect, Market Factor dan Herding terhadap Keputusan Investasi Saham pada Investor Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Tujuan dari melakukan penelitian ini adalah untuk menganalisa pengaruh variable heuristic, prospect, market factor, dan herding terhadap keputusan investasi pada masyarakat di Kota Batam. Variabel yang digunakan dalam penelitian ini menggunakan variabel independen atau variabel bebas yang terdiri atas teori heuristic, prospect, market factor, dan herding serta terdapat variabel dependen atau variabel terikat yakni keputusan investasi. Metode yang digunakan dalam penelitian merupakan regresi linier berganda, yang bertujuan untuk mengidentifikasi pengaruh antara variabel bebas terhadap variabel terikat. Jumlah sampel yang diteliti sebanyak 202 responden yang merupakan masyarakat yang berada di Kota Batam. Hasil penelitian ini menghasilkan kesimpulan bahwa adanya pengaruh variable heuristic, market factor, herding berpengaruh signifikan sedangkan pengaruh variabel teori prospect dinyatakan bahwa tidak memiliki pengaruh yang signifikan terhadap keputusan investasi. Kata kunci: heuristic, prospect, market factor, herding dan keputusan investasi ********************************************************************** The purpose of conducting this research is to analyze the influence of heuristic, prospect, market factor, and herding theory on stock investment decisions on investor batam city. The variables used in this study use independent variables consisting of heuristic, prospect, market factor, and herding theories and there are dependent variables namely investment decisions. The method used in the study is multiple linear regression, which aims to identify the influence of independent variables on the dependent variable. The number of samples studied were 202 respondents who were people in Batam City. The results of this study conclude from the influence of variables theory heuristic, market factor, and herding has a significant effect while the influence of the prospect theory variable is stated that it does not have a significant effect on investment decisions

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 22
Uncontrolled Keywords: heuristic, prospect, market factor, herding and investment decisions
Subjects: H Social Sciences > HG Finance
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 18 Oct 2019 11:03
Last Modified: 18 Oct 2019 11:03
URI: http://repository.uib.ac.id/id/eprint/1635

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