Pengaruh Perilaku Keuangan dan Karakteristik Demografi terhadap Keputusan Investasi Saham

Chandra, Robby (2019) Pengaruh Perilaku Keuangan dan Karakteristik Demografi terhadap Keputusan Investasi Saham. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh perilaku keuangan dan karakteristik demografi terhadap keputusan investasi saham. Faktor-faktor yang akan dianalisis terdiri dari Risk Perception, Loss Aversion, Herding, Overconfidence dan Demografi. Subjek penelitian dalam penelitian ini adalah investor yang melakukan investasi saham di Kota Batam. Metode pengambilan sampel yang digunakan oleh peneliti adalah dengan menggunakan simple random sampling. Artinya, sampel dipilih secara acak, dan sampel yang dipilih didasarkan pada anggota populasi. Data yang digunakan dalam penelitian ini adalah data dasar, yaitu pengumpulan data melalui distribusi kuesioner. Sampel yang digunakan untuk pemrosesan data adalah hingga 497 data. Pengujian data dilakukan dengan menggunakan perangkat lunak SPSS. Hasil yang diperoleh dalam penelitian ini dapat disimpulkan bahwa variabel Risk Perception, Loss Aversion, Herding, Overconfidence dan Demografi berpengaruh positif dan signifikan terhadap Keputusan Investasi Saham. ********************************************************************** The purpose of this study is to analyze the effect of financial behavior and demographic characteristics on stock investment decisions. The factors to be analyzed are Risk Perception, Loss Aversion, Herding, Overconfidence, and Demography. The object of this study is all of the stock investors that are located in Batam City. This study uses a simple random sampling technique, which the selection of samples are conducted randomly, the sample is chosen based on the members of the population randomly. The data used in this study are primary data, namely the collection of data is done by distributing the questionnaires. The sample used for this study is 497 data. Data testing is done using the SPSS. The results obtained in this study can be concluded that the variables of Risk Perception, Loss Aversion, Herding, Overconfidence, and Demography have a positive and significant effect on Stock Investment Decisions.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 23
Uncontrolled Keywords: Risk Perception, Loss Aversion, Herding, Overconfidence, Demography, Investment Decisions.
Subjects: H Social Sciences > HG Finance
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 17 Oct 2019 11:20
Last Modified: 17 Oct 2019 11:20
URI: http://repository.uib.ac.id/id/eprint/1560

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