Analisis Faktor-faktor Perilaku yang Mempengaruhi Keputusan Investasi Saham pada Masyarakat di Kota Batam

Livia, Livia (2019) Analisis Faktor-faktor Perilaku yang Mempengaruhi Keputusan Investasi Saham pada Masyarakat di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Tujuan dari studi yang dilaksanakan Penulis adalah untuk menganalisa pengaruh faktor-faktor perilaku yang akan mempengaruhi keputusan investasi saham di Kota Batam. Terdapat lima faktor-faktor yang diteliti oleh Penulis sebagai berikut: representativeness, price anchoring, conservatism, overconfidence dan regret aversion. Sampel penelitian ini diperoleh dari masyarakat Kota Batam yang telah melakukan investasi pada saham yang berjumlah 250 responden. Data diuji dengan menggunakan aplikasi software SPSS. Hasil menunjukkan bahwa representativeness, conservatism, overconfidence dan regret aversion tidak memiliki pengaruh signifikan terhadap keputusan investasi. Sedangkan, variabel price anchoring berpengaruh signifikan positif terhadap keputusan investasi saham di Kota Batam. ********************************************************************** The purpose of the study conducted by the Author is to analyze the influence of behavioral factors that will influence stock investment decisions in Batam City. There are five factors examined by the Author as follows: representativeness, price anchoring, conservatism, overconfidence and regret aversion. The research sample was obtained from the people of Batam City who had invested in stocks totaling 250 respondents. Data was tested using the SPSS software application. The results showed that representativeness, conservatism, overconfidence and regret aversion did not have a significant effect on investment decisions. Meanwhile, the price anchoring variable has a significant positive effect on stock investment decisions in Batam City.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 24
Uncontrolled Keywords: Representativeness, Price Anchoring, Conservatism, Overconfidence, Regret Aversion, Investment Decision.
Subjects: H Social Sciences > HG Finance
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 17 Oct 2019 11:18
Last Modified: 17 Oct 2019 11:18
URI: http://repository.uib.ac.id/id/eprint/1558

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